By Sharon Drew Morgen

Entrepreneur Programs: Getting Funded; Creating a Selling Machine; Marketing to Buying Decisions

Here are 3 innovative programs to help you create a company that is a top-to-bottom sales machine, and design sales/marketing content for buyers and investors that influence buying decisions.

The problem you have is not your solution. The problem is how to help buyers and investors separate you from other worthy competitors and choose you because you meet their (hidden) criteria for success. The programs I’ve designed will teach you how to influence the buying decision process and use targeted content and pitching strategies optimal for each selling, marketing, and fund raising situation.

Different from programs that teach you ‘what’ to do, my programs will teach you ‘how’. I use a different premise than other programs: It’s possible to

  • design unique messaging for each step along a buyer’s decision path,
  • teach investors how to choose you over competitors during your pitch,
  • create a company that is, in its very fabric, a sales machine instead of just selling a solutions (Apple is a good solution of melding product design and sales, service, and customer support).

You will leave each program with new messaging – a new pitch process to raise funds, a messaging that integrates buying decisions into your product design and sales initiatives, and expanded marketing materials that will touch buyers at each stage of their buying process – to use as soon as you get back to the office. And while the programs will be offered as public programs as part of the STOAF Institute (for investors and startup) in Sweden, I am able to offer them here in the States either a public programs or for in-house training.

Here are the programs:

  1. Getting Funded: use the investor’s unique criteria to tailor your messaging and break from the competition.

A program that offers new tools/skill sets to create the messaging that will teach investors why choosing you will meet their criteria for success.
Who should attend: Entrepreneurs; Start-ups seeking funding; Sales professionals seeking optimal messaging for client pitches.
Program: 8-10 participants. Designed as an open-enrollment program but can be an in-house program. Date of program TBD.
 

  1. Creating A Selling Machine: how to integrate buying decisions into the fabric of your company.

You will learn how to think like a buyer as you design your solution, create all messaging, design sales and marketing materials.
Who should attend: Entrepreneurs; Start-ups; Any company seeking to integrate the buying experience into the fabric of their company.
Program: 8-10 participants. Designed as an open-enrollment program but can be an in-house program. Date of program TBD.
 

  1. Marketing to Buying Decisions: Creating campaigns to facilitate each stage of a buyer’s decision path.

Participants will learn each element of the buyer’s decision path (including their hidden Pre-Sales issues heretofore not addressed with current sales or marketing practices) and to design marketing materials that influence buyers very early, along each step of the buy cycle.

Who should attend: Entrepreneurs; Start-ups; Companies seeking to develop the best marketing materials that touch prospects at any of the 13 stages of their decision path.
Program: 8-10 participants. Designed as an open-enrollment program but can be an in-house program. Date of program TBD.

Contact Sharon Drew Morgen for more details at: sharondrew@sharondrewmorgen.com

 

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