Alexa, Siri, Google, AI, and all programs that answer questions have mechanisms that determine the answers. If you’re like me, you largely assume they’re accurate, without knowing the reference material or checking further.

This assumption is normal: in our daily lives we regularly pose questions to friends, colleagues, and clients about stuff we’re curious about, and receive responses we don’t check for accuracy or congruence.

But have you ever wondered what a question actually is?

Conventionally, questions are posed to elicit a response or answer a curiosity. Sometimes we use them rhetorically or posed to elicit a specific response. Sometimes questions are deemed ‘closed’, like in, “What time is dinner?” Sometimes they’re ‘open’, like in, “What do you want to eat?”

But all standard questions share the same features. They:

• assume the words within the query will extract the information needed;
• are posed according to the curiosity, goals, assumptions, and intent of the Asker;
• use words that limit responses to narrow interpretation;
• get interpreted uniquely, according to a Responder’s historic, unconscious, world views and mental models;
• potentially ignore more important and accurate information.

Of course, most of the time, conventional questions work just fine. How else could we find out how many acres there are at Machu Picchu, or which movie our spouse wants to see?

But what if you can pose a question that leads others to discover their own answers and path to decision making and change?

WHAT QUESTIONS DO

Because of their inherent biases, standard questions extract only a portion of the possible responses. Indeed, standard questions can be misunderstood or interpreted badly.

1. Information: because information is elicited in a way that represents the requirements of the Asker (even when they aim to help the Responder), a Responder’s real answers may not be captured. The wording, the request, the topic, the intent, the underlying assumptions, and/or the vocabulary may unwittingly offend, confuse, or be interpreted badly, causing partial or inaccurate responses.
2. Listening: words and meaning are merely our brain’s interpretations of sound waves that enter our ears through our historic neural pathways, guaranteeing we assign meaning according to our unconscious biases and history. Obviously, we might miss the intent of the question entirely. I wrote an entire book on this (What? Did you really say what I think I heard?). Recent research has shown that the maximum we understand from a Speaker’s intent is 35%! In other words, it’s likely that what we think we’ve heard is some degree different from the Asker’s intent.

Sample

3. Biased question formulation: Askers use words meant for a specific goal and outcome, but may not obtain the best, accurate, or truthful, responses. Sadly, it’s possible that higher quality answers could have been retrieved with a different wording or intent.

4. Restriction: questions restrict answers according to the boundaries of the question. We cannot uncover data we never asked for, even if it’s available. We cannot elicit accurate data if the question is heard differently than intended.

Are you getting the point here? Questions have so many in-built biases, get translated as so mysteriously within a Responder’s brain, that it’s a miracle people communicate at all.

This is especially disturbing in coaching, healthcare, and leadership situations. Well-meaning professionals believe the ‘right’ question will uncover a truth from a Responder. Every coach and leader I’ve met deeply believes in their own knack – ‘intuition’ – for posing the ‘right’ question because they have a history of similar situations.

Sadly, when Responders share answers that prove unhelpful or inaccurate, Influencers may not even be aware of it, or worse, blame them for being non-compliant. Hence: patients end up keeping bad habits, clients end up not making needed changes, buyers end up not getting what they need.

A NEW FORM OF QUESTION

As someone who has thought deeply, and written, about the physiology of change and the neurology of decision making for decades, I began pondering this conundrum in the 1980s.

What if healthcare professionals asked questions that triggered patients to positive, immediate habit change, or coaches knew the exact questions that enabled new habit formation and behavior generation? What if scientists and consultants could elicit the most accurate information? And imagine if it were possible for questions to help sellers and advertisers actually inspire action to generate Buyer Readiness.

What if a question could be worded in a specific way to act as a GPS to lead a Responder – a buyer, a patient, a client – through a sequence in their brain to make it possible to discover the full set of criteria to make a decision from and a permanent change without resistance?

FACILITATIVE QUESTIONS

I’ve invented a new form of question – a Facilitative Question™ -that addresses the above problems. With a goal of helping Others consciously enter their unconscious brains, they use

• specific words, in a specific order to go to the most appropriate memory channel to enable discovery without resistance;
• no bias from an Asker’s curiosity or need;
• a very specific route to specific, unconscious, memory storage circuits that avoid sparking defense or resistance.

Facilitative Questions (FQs) help Responders uncover their own criteria, beliefs, and mental models to find their own unique answers within their existing neural circuitry – great for permanent behavior change and decision making.

Once you learn how to formulate these questions, prospective buyers can be led through change and buying stages; coaching clients can discover their own path to resistance-free change; doctors can elicit behavior change in patients rather than push to try to cause change; and advertisers can trigger interactive responses to normally one-sided push messages.

Conventional questions keep Responders in a very small, idiosyncratic, and personal response range. And while the Asker is most likely attempting to elicit a response, they are out of control. FQs actually define the parameters and give Askers real control.

USES

Here’s a few industries that could benefit from FQs.

1. Healthcare: Intake forms that create an interactive doc/patient experience from the start: What would you need to see from us to know we’re on your team and ready to serve you? [This FQ automatically creates a WE space between patient and provider.] Doctors could lead people to how they’d create new habits for health: What has stopped you from being able to exercise regularly until now? What would you need to know or believe differently to be able to add regular walking to your weekly schedule?
2. Advertising, for an ad for a Porsche, for example: How would you know when it was time to buy yourself a luxury car? [This FQ makes the ad interactive and gives a reader time to reflect on personal change.]
3. Sales: What has stopped you until now from resolving your issue using your own resources? [This FQ enables potential buyers to look at how they’ve gone about solving a problem on their own – necessary before realizing they can’t fix the problem themselves and might need to buy something.]
4. Coaching: What would you need to see or believe differently to be willing to consider new choices in the places where your habitual choices are more limited? [This FQ gives clients an observer viewpoint, thus circumventing blame, to notice old habits/patterns, and limits viewing to the exact historic behaviors that may not be effective.]

These can be used in advertising and marketing campaigns; healthcare apps that sit on top of Behavior Mod apps and facilitate new habit formation; AI where apps or robots need to understand the route to change and decision making. I’ve been teaching it in sales with my Buying Facilitation® model for 40 years and companies such as DuPont teach how to use them with farmers; Senior Partners at KPMG use it with client consulting; Safelight Auto Glass uses it to compete against other distributors; and Kaiser Permanente uses it to engage seniors needed supplemental insurance, to name a few.

If anyone would like to learn the HOW of formulating Facilitative Questions, I developed a primer in a FQ learning accelerator. Or we can work together to develop or test a new initiative. Given how broadly my own clients have used these questions, I’m eager to work with folks who seek to truly serve their client base.

By enabling Others to discover their own unconscious path we not only help them find their own best answers but act as Servant Leaders to decision making.

• What would you need to know or believe differently to be willing to add a new questioning technique to your already superb questioning skills?
• How would you know that adding a new skill set would be worth the time/effort/cost to make you – and your clients – even more successful?

Should you wish to add the ability to use questions as a way to truly serve others, let me know. sharondrew@sharondrewmorgen.com

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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including her new book HOW? Generating new neural circuits for learning, behavior change and decision making, the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.