There’s been an age-old argument in the communication field: who’s at fault if a misunderstanding occurs – the Speaker communicating badly, or the Listener misunderstanding? Let’s look at some facts:
1. Speaking is an act of translation: putting into words what’s going on internally (the unspoken feelings, needs, thoughts) to enable others to understand what we wish to share. But the act of choosing the words is largely unconscious and may not render an accurate representation to our Listener.
2. Listeners translate what they hear through a series of unconscious filters (biases, assumptions, triggers, habits, imperfect memory) formed over their lives by their:
To make things worse, sound enters our ears as electrical and chemical vibrations (Neuroscience calls words ‘puffs of air’) that are turned into signals in our brains and then get matched for commonality with existing circuits that carry ‘similar-enough’ signals. Then our brains translate what’s been said according to our history, leaving us ‘hearing’ some fraction of what was intended.
Not only are we inadvertently listening subjectively (the only way we have of interpreting meaning is via our existing circuits), but because the brain discards unmatching signals without telling us, there’s no way of knowing what parts of what’s been said have been omitted or misconstrued.
So we might hear ABL when our communication partner said ABC! And because our brain only conveys ABL, we have no way of knowing it has discarded D, E, F, etc. and have no option but to believe what we thought we heard is accurate! No wonder we think others aren’t hearing us, or are misunderstanding us purposefully!
3. According to David Bellos in his excellent book Is That a Fish In Your Ear?, no sentence contains all of the information we need to translate it. And this, too, obviously provides a great opportunity for our brains to make stuff up…without telling us.
Obviously this results in impediments to hearing others accurately: even when we want to, even when we’re employing Active Listening, or taking notes, the odds are bad that we will accurately understand what our communication partner intends to tell us and instead hear a message we’ve unintentionally misinterpreted.
From the Speaker’s standpoint, Speakers may not be using the best languaging patterns for our communication partner, and wrongly assume we will be understood.
WHY WE CAN’T UNDERSTAND EACH OTHER
Since communication involves a bewildering set of conscious and unconscious choices, and so much activity is going on automatically in our brains, sharing mutually understood messages becomes dependent upon each communication partner mitigating bias and disengaging from assumptions. Each communication partner, it seems, can take responsibility, albeit in different ways.
While researching my book What? Did you really say what I think I heard? I realized that the responsibility for effective communication seems to be weighted in the court of the Speaker. But given that Listeners are at the effect of their unconscious brains regardless of how carefully a Speaker chooses their words, what must Speakers do to be understood accurately?
It’s an interesting problem: since Listeners believe what they think they hear is accurate, they have no idea what the Speaker intends to convey and there’s no way they can know if what they’ve heard (through the fog of circuits, neural pathways, misunderstandings and misinterpretations) is accurate.
So, to answer my original question, because the Listener has no way of knowing what’s been mistranslated, the Speaker is the one who must notice through the words and verbalization of the Listener’s response, as well as body language where possible, that the Listener has misunderstood, and choose a different way to convey their intent.
If it seems the Listener might not have understood fully, the Speaker can then just say,
“Can you please tell me what you heard so I can say it better in case there’s a misinterpretation? It seems to me you might have misunderstood and I want our communication to be accurate.”
That way you can keep a conversation on track and not assume the person just isn’t listening.
And, if as a Listener you want to make sure you heard and responded accurately, ask:
“I’d like to make sure I heard you accurately. Do you mind telling me exactly what you just heard me say so I can make sure we’re on the same page going forward?”
Using these tactics, there’s a good chance all communication partners will go forward from the same understanding.
Here are the questions we must answer for ourselves in any communication: As Listeners, how can we know if we’re translating accurately? Is it possible to avoid bias? As Speakers, are we using our best language choices?
As you can see above, the odds of communication partners accurately understanding the full extent of intended meaning in conversation is unlikely. The best we can do is figure out together how to manage the communication.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen May 22nd, 2023
Our biases have been developed through the stories of our lives. From birth, our parent’s beliefs become part of our unconscious, very personal, ecosystem; the cultural norms of our youth begin creating our lifelong beliefs, habits, behaviors, and identity; the schools we attend introduce us to the way the world works and how to behave accordingly; our professions are chosen to comfortably maintain the biases we’ve accrued and person we’ve become.
Net net, our lives are a conglomeration of our history and unconscious biases, causing us to live and work, marry and spend time with people whose norms, interpretations, and beliefs are very similar to ours.
Our normal skill sets and brain neurology aid and abet us: we unwittingly listen through biased filters and hear restricted versions of what was said (I wrote a book on this: What? Did you really say what I think I heard? ); we play and read and watch according to what we’re comfortable with and rarely venture far afield; and aided by the way our brains filter and prune incoming data, we notice what we notice in response to our personal norms, values, and learned habits.
Our lives are lived in a reality of our own making to maintain our status quo. And yet, regardless of our natural biases, we seem to believe, with certainty, that what we see, hear, and feel is ‘real’. We even restrict our lives accordingly – our politics, our curiosity, what we read, our professional choices. In other words, we each live in a unique reality that gets maintained every moment of every day.
Our personal ‘reality’ is the basis of our unconscious biases and interpretations; so automatic and habituated, so accepted by all around us that we’re often unaware that our actions may harm others whose world views are different from ours.
WE CANNOT UNDERSTAND OTHERS
Given the subjective nature of our lives we cannot help but judge others accordingly. I, for one, never lock doors. My car is always unlocked. My house is always open even when I travel. Many people would find this unthinkable, but they don’t know my reality. As an incest survivor and a rape victim, I always need a quick way in and out. If a door is locked around me, I hyperventilate, panic. Terrifying. But without understanding my reality, you might have judged my actions as being unsafe.
Given the givens, it’s obvious that none of us can truly understand another’s interpretations of anything, or their resulting behaviors. And even though it’s difficult to even notice anything we’re not programmed to notice, we judge each other’s actions against our own.
A problem emerges when we run into others with different lifestyle choices, or communication styles, or education, or assumptions, or race, or political beliefs and behave automatically in ways that inadvertently harm them. We may not have the skills to connect with them in ways they understand or wrongly misinterpret their intent or judge their choices.I believe that most people don’t intend to harm anyone. But without common ground, the best we can do is act from our habituated interpretations and assume because we ‘mean well’ that we’re not causing harm.
NEED FOR CHANGE
Historically, we’ve done a bad job resolving the problems of inherent bias that may ultimately harm others. I think this might be changing. Companies and public servants are now taking unconscious bias seriously and requiring unconscious bias and diversity training in the hopes of giving people new choices and eradicating harm. Good. But I have a concern.
As someone who has spent decades coding and scaling the stages of how human systems change, I know it’s not possible to cause change from the outside, by merely trying to change a behavior. To change, we must each find a way to shift our own core norms and biases from within (i.e. inside/out).
Current training approaches offer information, practice, scientific data, videos, etc., assuming that the offered data will cause behavior change (outside/in). But that’s like asking a forward moving robot to move backwards by showing it videos of other robots moving backward! Obviously the change must come from new programming. You can’t change a behavior by trying to change a behavior.
Merely assuming that people can change when offered ‘good’ or ‘rational’ reasons to change cannot fix the problem permanently because it:
Current unconscious bias and diversity training assumes people can learn enough from recognizing problems and practicing ‘real’ situations, etc. to recognize their unconscious bias in hopes they’ll know when it’s time to change behaviors. But with our choices arising in five one-hundredths of a second from automatic and electrochemical neural circuits, it’s hard to know exactly how to change a possibly offending behavior in time. 🙁
In other words, just when our brains are unconsciously registering ALERT, we are supposed to tell ourselves ‘Nope. Wrong thinking. Don’t do that. Do something different. NOW!’ just as it’s occurring. It’s possible to do so, but not with the training currently offered.
WHAT IS BIAS? AND WHY IS IT SO HARD TO CHANGE?
Bias is the unconscious, habitual, involuntary, and historic reaction to something deemed ‘different’ (skin color, gender, lifestyle choices, etc.) that negatively triggers someone’s largely unconscious beliefs and values causing an immediate, unconscious, and automatic reaction.
Our reactions to external stimuli follow our brain’s historic and habituated neural pathways whenever our unconscious triggers go off. To alter these, it’s necessary to go to the source where they occur in the brain; it’s not possible to permanently change behaviors by merely changing behaviors. Changing core biases permanently is not a behavior change issue; it’s a core Identity/Belief problem that must be resolved at the source, within the system that created it. Basically, this level of change is a systems problem.
WE MUST UNDERSTAND SYSTEMS TO ADDRESS BIAS
A system is a conglomeration of things that all agree to the same rules. For us, our system keeps us who we are as unique individuals, a composite of our physiology and neurology mixed with our norms, culture, history, values, beliefs, dreams that we hold largely unconsciously and formed during our lifetimes. Systems always seek stability; as a way to maintain balance, they define our politics, our mate selection, even how we listen to others with an unconscious structure of filters that get triggered by situations that make us uncomfortable.
When we try to get others to change by merely requiring behavior changes, their internal systems resist as there is no neurological, physiological foundation from which to act. For permanent change to occur, for new behaviors to be chosen, there must be a change in core beliefs before new skills or situations are offered.
Here are the elements necessary to include in bias or diversity training to trigger permanent behavior change:
To change behaviors permanently it’s necessary to change the system, the programming, that created them to begin with. And this cannot be accomplished by merely trying to change the behaviors that created the problem to begin with. Remember Einstein?
CHANGE IS A SYSTEMS PROBLEM
Change is the alteration of something that has existed in a certain way, using specific and accepted norms, in a specific configuration, for a period of time. To amend our responses to bias, we must first recognize, then modify, the specific triggers (historically produced for a reason) that have been developed to operate unconsciously as the norm.
It’s basically a systems problem: for permanent change to occur, we must reconfigure the system that has created and maintains the status quo, and has operated ‘as is’ for some amount of time. Anything new coming into our system (any problem to fix, any new information that creates disruption, any new activity the system is asked to take) demands changing the status quo.
Indeed, any new decision is a change management problem. The way we are addressing the problem now doesn’t enable permanent change. Change means that a system must go through a process to become something different:
If all of the above aren’t managed, the system will fill in the blanks with something comfortable and habituated (regardless of its efficacy). In other words, if there is not systemic agreement, no known way to resolve the problem using its current givens, no known way to incorporate something new with the existing system so the system doesn’t implode, no change will happen regardless of the need or the efficacy of the solution.
Indeed – and I can’t say this often enough – you can’t change a behavior by trying to change a behavior. And all current bias and diversity training involves a focus on getting behaviors changed without addressing the source that created the behaviors and triggers to begin with.
WHAT IS A BEHAVIOR?
Current bias training attempts to get behaviors changed by offering information: showing and telling people what’s wrong with what they’re doing and what ‘right’ would look like – all of which can be misinterpreted, misread, or objected to, regardless of our intent.
While it certainly can make people more aware, these attempts will not cause permanent change: they develop no new habituated triggers or neural pathways to set off a new response to a stimulus. Let’s delve into this a bit.
Behaviors are what we do – transactions automatically initiated by our core system of beliefs, norms, and experience – to express who we are. We all develop behaviors that ‘be’ who we are, to represent us. Behaviors are the output, the forward movement of the robot, the actions others see.
To permanently change a behavior, a system must:
To change our unconscious, automatic responses that cause us to respond defensively, the system that has created and maintains the status quo must be reconfigured to produce alternate outputs while still maintaining Systems Congruence. Offering any sort of information before the system knows why, how, when, or if to do anything different – a belief change – will only inspire resistance as the system won’t know how to apply it. It’s a belief change issue: when we change our habituated beliefs and norms (our programming), our behavior will automatically, and permanently, change.
CHANGE IS A SYSTEMS PROBLEM
Real change demands a systemic shift to create new triggers, new assumptions, new neural pathways, and ultimately, as an outcome, new behaviors. No one, no information, no person, from outside is able to go into someone’s unconscious to (re)create all these things. And permanent change will not happen until it does.
The goal is not to train someone to rid themselves of unconscious bias; it’s to help their system discover the underlying beliefs that cause them and enable them to develop new beliefs and responses.
Over the past decades, I’ve coded the 13 steps that constitute the route to systemic, human change so people can make their OWN internal changes that will lead to new choices, i.e. new behaviors. I’ve taught this model in sales as Buying Facilitation® to global corporations (KPMG, Morgan Stanley, IBM, P&G, Kaiser, etc.) for over 30 years, and written several books on it. The book that details each of the stages is Dirty Little Secrets: why buyers can’t buy and sellers can’t sell.
We must become Facilitators, not Influencers. We must teach folks to create and habituate new neural pathways and filters.
I’ve developed a new way to train that facilitates self-learning and permanent change from within the system. For those wishing a full discussion, I’ve written an article on this that appeared in The 2003 Annual, Volume 1 Training (I’m happy to send you a more specific discussion of this if you’re not already bored) Just note: my process leads people, without any bias, to those places in their brains, into their system of beliefs and cultural norms, which made the decisions to employ their biased behaviors to begin with, and teaches them how to reconfigure their system to adopt something new (so long as its aligned with their beliefs). We are making the unconscious conscious and developing more appropriate triggers and behaviors.
How will you know that by adding systemic change elements to your training that you can enable more people to make more appropriate behavioral choices around their bias?
If you would like my help in designing a program that resolves unconscious biases permanently, I’d love to help. I believe it’s an important task. I believe it’s time we had the tools to enable learners to permanently change and become non-judgmental, accepting, and kind. And above all, cause no harm. All of our lives depend on it.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com. She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen May 15th, 2023
Posted In: Change Management, Communication, Listening
I became enamored of the concept Servant Leadership in the 1980s. Developed by Robert Greenleaf, it’s defined thus: a philosophy and set of practices that enriches the lives of individuals, builds better organizations and ultimately creates a more just and caring world. Greenleaf says, “The servant–leader is servant first… It begins with the natural feeling that one wants to serve.”
I’ve developed some tools to help enable the delivery of Servant Leadership in our actions.
THE BIAS PROBLEM
As a Quaker, I deeply believe that serving one another is a necessary aspect of our lives. But sometimes, especially in a business setting, standard communication skills don’t make it easy for influencers to truly serve:
With our current skill sets, we end up pushing our own agendas (in the name of the Other, of course), according to our subjective needs, Beliefs, and goals (using our ‘intuition’ to tell ourselves we’re ‘right’) and restrict the full set of possibilities, ignoring the Other’s unique choices and triggering their resistance.
We assume that we have the moral high ground, that because our intention is honorable, the only missing piece is ‘how best’ to get Others to do what we think they should do.
I once ran a Buying Facilitation® training for The Covey Leadership Center. They staunchly believed that because they were teaching The Seven Habits of Highly Effective People, they had the right to push and manipulate.
We forget that by assuming we have Another’s answers we end up taking their power away, assuredly biasing the direction of their growth journey, restricting their full set of choices and not serving them at all. When this causes resistance we blame them – prospects seem ‘stupid’, patients ‘don’t care’ about their health, students ‘don’t want’ to learn, and clients ‘won’t listen’ to us – for resisting.
WHY WE CAN’T CHANGE OTHERS EVEN WITH GOOD MOTIVES
We know someone needs to stop smoking, or eat differently. We are certain the environment is in trouble. People buy assault weapons that kill children. We know these behaviors are bad for us, for each other, for the world. But we don’t seem to have the ability to get Others to change. We provide scientific evidence, relate a story of someone who has died, or offer different approaches to stop. We know that a company or group really, really needs our solution. And yet they persist with failing results rather than change.
What is going on? Why would anyone prefer to maintain failure rather than change? Seems that way, but it’s not entirely accurate. Everyone would prefer Excellence, but conventional practices do not effectively manage the unconscious that would need to buy-in to, and accommodate for, any change.
Let’s start with our attempts to have Another change a behavior. Our failures are due to the ways our brains have created and maintained our status quo:
In other words, just providing good information, just wishing to provide a way for Others to be ‘better’, will not cause them to change their Behaviors.
HOW INFLUENCERS CAUSE RESISTANCE
Our current approach leads to a high degree of bias, resistance, and failure as we promote changes that challenge Another’s status quo. We don’t realize that anything ‘new’ must fit with the status quo or it gets rejected. We don’t realize we’re actually causing the resistance we receive.
And resist they do – not because our data or goals aren’t worthy or necessary, and not because they don’t want to change per se, but because our good will, shared information, and ‘push’ tactics conflict with the Other’s unconscious system that protects itself from unknowable disruption.
Indeed, any modifications to the status quo would have to be performed in a way would leave the system congruent. And the time it takes for the system to accept and make room for the ‘new’ is the length of time it takes for adoption. With the best will in the world our suggestions challenge their Systems Congruence.
And unfortunately, as doctors and sellers, trainers and consultants, parents and coaches – as influencers – we don’t have the skills to do more than attempt to cause the change WE think is needed, rather than elicit it. We don’t naturally possess the skills of Servant Leadership.
GIVE UP INDIVIDUAL NEEDS
True Servant Leadership enables others to elicit their own congruent change. We need new skills that facilitate Others, and a switch in perspective to enabling Others to discover their own answers by facilitating Another’s change, offering real leadership.
I’ve spent my life coding and training the unconscious route through to choice and change to enable Others to discover their own Excellence, an Excellence that complies with their own Beliefs, an Excellence that can be eagerly, joyously adopted because it operates from within their status quo.
Servant Leadership assumes:
Decades ago, I mapped the sequential steps of systemic choice, change, and decision making enabling people to discover their own best choices that match the rules and values of their internal system. These steps traverse a pathway from the unconscious through to buy-in and Systems Congruence so change is comfortably adopted.
I have taught these skill sets to influencers in business, coaching, leadership, and healthcare to assist in facilitating permanent, congruent change: to help buyers buy, to help coaches, leaders, and doctors elicit congruent, permanent change, to help learners learn permanently – eliciting the core of the unconscious HOW to facilitate Another’s excellence their own way – to find their own answers.
So what would you need to know or believe differently to be willing to begin interactions as a Servant Leader rather than a coach, parent, seller, leader? How can you know, given the skill sets and foundations are so different, that it’s worth taking the time to add new skill sets to the ones you already use? Imagine having the skills that truly enable Others to find their own Excellence. Imagine being a true Servant Leader.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen April 17th, 2023
Posted In: Listening
Our brains make it difficult, if not impossible, to fully or accurately comprehend what our Communication Partners wish to convey. Entering through our ears and traveling through our neural pathways in five one-hundredths of a second, incoming sound vibrations get deleted, filtered out, and sent to ‘similar enough’ circuits for translation, not necessarily matching what the Speaker intended. And because our brain doesn’t tell us what it deleted or misinterpreted, what we end up thinking we’ve heard may be an altered rendition of what was said.
I spent 3 years researching and writing on this topic for a book, (What?) and came away in awe of the magnitude of this issue and how deeply our neurology prejudices our conversations, and how much of what we think we hear someone say is inaccurate.
THE PROBLEM WITH GOAL-CENTERED LISTENING
When we listen for something specific, the problem is compounded: we often take away a myth as meaning. As a coach to coaches, sellers, and managers, I’m painfully aware of how sellers often listen only to “recognize a need“, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate.
The very act of listening for something specific causes a further diminution of real understanding, providing some unknown percentage of accurate data with which to base follow-on decisions, not to mention that everyone potentially walks away from the conversation with mistaken beliefs, feelings, and expectations. And then we blame the Other for any failure.
Sadly, because our brains don’t tell us they have misunderstood or biased what was said (we have no reason but to believe we’ve “heard” accurately), we’re rarely aware that we have missed the meaning or the possibility until it’s too late.
TIPS TO LISTEN ACCURATELY
Here are some questions to think about as you consider adding some discipline to your listening skills:
Unless both sides of a conversation fully understand what the Other intends to convey, there is no reality to work with and everyone risks unnecessary failure or limited possibility: it might have been possible to achieve success in a different way, or maintain a relationship over time for future possibilities. In almost every in-person coaching session I have had, my client has missed real possibilities (even of getting exactly what they want) in pursuit of hearing what they believe they should hear.
Here are some questions to think about as you consider adding some discipline to your listening skills:
You can continue doing what you’ve been doing, of course. But for those times you seek excellence in your conversations, a bit of preparation is in order.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen April 10th, 2023
Posted In: Listening
Do you enter conversations to listen for what will confirm your assumptions? Do you assume the responses to your questions provide an accurate representation of the full fact pattern – ‘good’ data – on which to base your follow-on questions? Do you assume your history of similar topics gives you a more elevated understanding of what your Communication Partners (CPs) mean rather than what they’re actually saying?
If any of the above are true, you’re biasing your conversation.
In other words, listening biased by your unconscious needs and assumptions keeps you from truly understanding the message offered and obtaining optimal results. But it’s not your fault.
OUR BRAINS CAUSE A GAP BETWEEN WHAT’S SAID AND WHAT’S HEARD
The most surprising takeaway from my year of research for my book (What? Did you really say what I think I heard?) on closing the gap between what’s said and what’s heard was learning how little of what we think we hear is unbiased, or even accurate. Indeed, it’s pretty rare for us to hear precisely what another intends us to hear: our brains don’t allow us to.
Employing assumptions, triggers, memory tricks, and habit our brains listen through our unconscious biases, causing us to unwittingly alter the meaning that was actually intended. In fact – and this is the scary part – our brains don’t even tell us what they misheard or misrepresented, regardless of our desire to be neutral when listening, and regardless of how hard we try to listen carefully.
Sound actually enters our ears as meaningless sound vibrations that get filtered on entry according to our beliefs. The remaining vibrations then get made into electrochemical signals that seek the ‘closest’ match among our 100 trillion existing synapses that seem to be ‘similar-enough’. And – here’s the annoying part – the signals that don’t correspond exactly with the existing circuitry get deleted, without us knowing, leaving us assuming that what we’ve heard is accurate. Indeed there’s a good chance what we think we’ve heard is merely some fraction of accurate, certainly some version of what we’ve heard before.
So your CP might say ABC and your brain tells you they said ABL without even mentioning it omitted D, E, F, etc. and just presenting the misinterpreted message as fact. I once lost a business partner because he ‘heard’ me say X when three of us confirmed I said Y. “I was right here! Why are you all lying to me! I KNOW she said that!” And he walked out in a self-generated rage, never to speak to me again. This makes it tough for any communication where mutual understanding is so important.
Obviously as sellers, coaches, leaders, or influencers of any kind we cannot ever know our CPs innermost thinking. And given variances in our beliefs/values, background, mental models, etc., and entering conversations with our own goals and unconscious biases, there’s a chance we end up unintentionally restricting the full range of viable outcomes. In other words, our natural inability to hear others accurately causes us miscommunication and flawed understanding. Not to mention lost business and lost relationships.
Net net, we unwittingly base our conversation, goals, questions, intuitive responses and offerings on an assumption of what we think has been said. We have the best chance of success with those whose biases match our own, like an old friend or family member. Otherwise it’s necessary to check with your CP to make sure what you thought you heard is accurate. [Note: for those who want to manage this problem, I’ve developed a work-around in Chapter 6 of What?)
ENTERING CONVERSATIONS WITHOUT BIAS
Now that we know our brains set us up to hear Others according to our own histories, let’s go back to the problems incurred by entering conversations with personal biases:
Here are some ideas to help you create conversations that avoid restriction:
By listening with an ear that hears avenues to serve, to understand what’s been said without unconscious bias, you can truly serve your Communication partner.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen March 20th, 2023
Posted In: Listening
Remember when a person would answer a company phone? I found myself shocked recently when a live human answered. “Um, Hello?? Are you a real person?”
When we call a company these days we often get caught in one of those automated loops that lead us from one wrong person to another, from one long hold to another, ultimately landing us where we started, with no resolution, lots of frustration, and rage toward the company. Company websites aren’t any better: no way to connect except via links that either lead nowhere or never get responded to; chat bots that have no idea what you’re talking about and keep repeating perky phrases.
As a paying support customer, I once waited 13 hours for a promised ‘one-hour’ call-back from Best Buy to resolve an urgent technical problem. I went to sleep with the phone in my hand, waiting. When the call came at 3:00 A.M. (!) the tech started by asking me how I was. “I’m sleeping! It’s 3:00 in the morning and I’ve been waiting since 2:00 in the afternoon! And I still have my technical problem!” And he hung up on me. This was particularly egregious given I’d been forced to listen (for hours!) to Best Buy’s ‘hold’ jingle promoting fabulous customer service.
We’ve all learned to accept these indignities, to be ignored if we have a problem, to spend hours attempting to resolve a crisis caused by our purchase. And it’s getting worse.
CUSTOMERS DON’T SEEM TO MATTER
We’ve grown to hate our providers, and they don’t seem to care. But they should. We provide the income for their profit and salaries, certainly enough to hire employees to answer phones or help solve problems. In so many ways, hiring a human would be cheaper than the cost of the automation.
Gone are the days when customer service mattered, when three rings was the maximum number before phones had to be answered to keep customers from being frustrated. That doesn’t seem to matter anymore.
Companies now use only two criteria to interact with customers: Time and Cost. And because these companies may be sole providers in regional sectors or global behemoths, users have no choice but to remain customers.
Sadly, there’s no regulation on this, no way to reduce our monthly payment by the number of hours we spend on hold, or the number of problems we can’t get resolved. Until we form a Citizen’s Council, or there’s some sort of regulation – neither of which are likely – we’ll just have to suck it up. Nobody cares, no one is responsible, and no one pays for the problem except us.
What happened? How did our companies go from touting stellar customer service as a competitive advantage to computerizing all human interactions? How did companies decide to stop respecting the very people who keep them successful? Why have they been so willing to cause their customers to distrust them?
POSSIBLE CAUSES
We know what companies pay their ‘C’ level people, their profit margins and how much they pay (or not) in taxes. We know they can afford to hire customer support folks. But somewhere along the way customers became secondary. What’s going on? Is greed the only motivation these days? How did it become a ‘thing’ that customers don’t matter – except for their purchases?
Frankly, I have no way to think about this in an unbiased way. I’ve spent my life developing facilitation models that enable win/win and servant leadership, to respect each individual and engender trust. Making it difficult for the very folks you depend on to get the service they require goes against all my beliefs.
It might come from the momentum of ‘cheap’. Everything seems to require a low price tag, and money becomes the main criteria for choice. We don’t consider what happens when goods are reduced to a price tag, for doing ‘whatever it takes’ for price to be the sole choice criteria. We avert our eyes when we learn that companies use children as cheap labor or when they strip the environment to create cheap products.
We seem to want cheap even when price differentials convey value differentials. Someone once asked the price of my Buying Facilitation® training, a unique model I invented that uses mindbrain connections to help buyers generate their buying decisions. When I told him the price (thousands) he told me he could get ‘almost the same’ course at ATT for $49. I told him to take it 😊
Are we all implicated here? Is automated customer service the fallout from the search for cheap? How did we move away from scrupulous business practices, or good customer care as a competitive advantage? Why isn’t it a simple calculation that happy customers provide more revenue?
Somewhere in the past few years automation became the accepted corporate interface regardless of the toll on customers. And I can’t imagine that focus groups would chose automation and no-human-contact as a preference over being cared for by a human.
BEST PRACTICES
I have some ideas that might stop this nonsense. My favorite is that each call is answered by a representative who owns the problem to its conclusion. I suspect that when companies pay their own folks to sit on hold for hours only to get connected to the wrong department, they just might fix the problems. They don’t seem to respect a customer’s wasted time; maybe they might care when it’s their own time.
Here are my ideas:
Sadly, the very people who sell us services have become adversaries. What do we need to do or say to have our needs met, our voices heard, our time respected? What do companies need to know, believe, or do differently to be willing to provide resources to handle incoming calls, or provide websites that offer support? What can any of us do to knock some sense into their heads?
Does anyone have better ideas that might help? God knows, I don’t.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen March 13th, 2023
Posted In: Communication, Listening
Curiosity is a good thing, right? But what is it? Wikipedia defines curiosity thus: a quality related to inquisitive thinking such as exploration, investigation, and learning, evident by observation in human and animal species.
What, exactly, does this mean? What’s ‘inquisitive thinking’? Does it matter that everyone’s inquisitiveness is subjective, unique, and limited by their biases? ‘Evident by observation’? Evident to whom? And by what/whose standards? And ‘observation’? Really?
IT’S A BRAIN THING
We all see, hear, feel the world through our subjectivity, through our historic, existing neural circuitry that
In other words, everything we think is nothing more than the output of the particular set of life filters that make us each unique. It’s all automatic, electrochemical, and mostly outside our control.
Here’s the problem: when we seek new data – i.e. when we’re curious – our brain has a high likelihood of misinterpreting the information we’ve discovered that might provide answers. Becasue of the way our brain filters incoming words, we end up (unwittingly) restricting what we hear according to our own beliefs and history, i.e. subjectively. In other words, we may not readily accept new ideas that are different from what we currently believe to be true.
Starting by seeking out a very specific set of criteria would make it easier to wrestle our brain into accepting new information. So what criteria can we use to recognize we’ve arrived at ‘the answer’ when we’re curious? What makes one piece of information the ‘correct’ answer? Or is it all subjective?
OUR HISTORY AND BRAIN RESTRICTS US
Let me provide more detail so you can understand how our brains restrict our curiosity. Incoming words and ideas are merely ‘puffs of air’, sound vibrations that have no meaning until they get translated into by circuits that carry our historic knowledge and beliefs. Oh. And along the way, our brains kindly (haphazardly, and without telling us) discard some of them.
Are you getting the point here? When we try to find answers when we’re curious, we’re sabotaged by
Sure, we’re told to ‘be curious.’ But what makes us curious? Seems our curiosity is restricted by what we already know! How, then, can we know that the information we seek and retrieve is accurate, complete, or the most useful data available? Can we be certain that our data gathering was sufficiently broad? How do we know that a new piece of learning is important, even though it feels uncomfortable and we want to dismiss it? Can we supersede our biased judgments (or intuition, as some would call it) that become the standard against which we compare everything we hear? How can we know if we possess other circuits that would offer less restriction?
Hence, I pose the question: can we really ever be entirely curious?
Sadly, as per brain science, we can only be as curious as our neural circuits allow. And although we use a higher number of our 100 trillion synaptic connections when we’re being ‘intuitive’, we’re still confined to the content of the circuitry we already possess. In other words, try as we might, our subjectivity rules our lives.
EVEN GENIUSES ARE RESTRICTED
Once during a conversation with a colleague, he complained that he had just gotten a cold, and that now he’d be ‘down’ for 2 weeks. How did he know it would be 2 weeks? As a doctor himself, he’d been to doctors over the years and followed protocol: lots of rest and liquids, and wait two weeks. The following conversation ensued:
SD: I hear your conclusions about a cold cure come from medical colleagues. What would you need to believe differently to be willing to expand your parameters to find a cure beyond your current comfort zone, in case there might be reliable cures you’re not aware of?
H: Hm… I’ve always used the medical model as my choice criteria. Well, I guess I’d need to believe that the source of the new data was trustworthy.
SD: I have useful data that has helped me and my family cure a cold in 2 days, but it’s very far outside the conventional model. And I’m not a medical professional. How would you know it would be worth trying, given it doesn’t fit within your criteria?
H: That’s sort of easy, but scary. I’ve known you a long time. I trust you. If you have a different cure, I’d love to hear it.
I offered him a simple vitamin-based remedy (large quantities of Vitamin C and simultaneous Zinc lozenges). He used it; he called 2 days later to tell me his cold was gone. And, btw: this man is a famous Harvard McArthur Genius. See? Even geniuses restrict their curiosity according to their biases.
WHY ARE WE CURIOUS
There are several different reasons for curiosity:
Unfortunately, it’s pretty impossible to seek, find, or receive what we don’t know what we don’t know. When we hear content that doesn’t fit our existing circuitry – regardless of the efficacy of the information – we face:
If you’re interested in learning how to consciously generate wholly new circuits to permanently change habits and behaviors I’ve developed a How of Change™ program. Here’s a one-hour sample video: https://bit.ly/3SlLjat
CASE STUDY
A few years ago I had an incident that simply exemplifies some of the above. I’d begun attending life drawing classes as an exercise to broaden my observation skills. I took classes 30 years ago, so I have a very tiny range of skills that obviously need enhancing. In one session I had a horrific time trying to draw a model’s shoulder. I asked the man next to me – a real artist – for help. Here was our conversation:
SDM: Hey, Ron. Can you help me please? Can you tell me how to think about drawing his shoulder?
Ron: Sure. Let’s see…. So what is it about your current sketch that you like?
SDM: Nothing.
Ron: If I put a gun to your head, what part would you like?
SDM: Nothing.
Ron: You’ve done a great job here, on his lower leg. Good line. Good proportion. That means you know how to do a lot of what you need on the shoulder.
SDM: I do? I didn’t know what I was doing. So how can I duplicate what I did unconsciously? I’m having an eye-hand-translation problem.
Ron: Let’s figure out how you drew that leg. Then we’ll break that down to mini actions, and see what you can use from what you already know. And I’ll teach you whatever you’re missing.
Ron’s brand of curiosity enabled me to make some unconscious skills conscious, and add new expertise where I was missing it. His curiosity had different biases from mine. He:
My own curiosity would have gotten me nowhere. Here was my internal dialogue:
How the hell do I draw a twisted shoulder? This sucks. Is this an eye/hand problem? Should I be looking differently? I need an anatomy class. Should I be holding my charcoal differently? Is it too big a piece? I can’t see a shadow near his shoulder. Should I put in a false shadow to help me get the proportions right?
Ron’s curiosity – based on me already possessing the skills I needed – opened a wide range of possibilities for me. I never, ever would have found that solution on my own because my biases would have limited my curiosity to little more than an extension of my current knowledge and beliefs.
HOW TO EXPAND YOUR CURIOSITY
In order to widen curiosity to the full range of knowledge and allow our unconscious to accept the full data set available, we must evolve beyond our biases. Here’s how to have a full range of choice:
2. Frame the parameters: Do some Google research. Before spending time accumulating data, recognize the parameters of possibility whether or not they match your comfortable criteria.
3. Recognize your foundational beliefs: Understand what you believe to be true, and consider how important it is for you to maintain that data set regardless of potentially conflicting, new information.
4. Be willing to change: Understand your willingness to adopt challenging data if it doesn’t fit within your current data set or beliefs.
5. Make your unconscious conscious: Put your conscious mind onto the ceiling and look down on yourself from the Observer/Witness/meta position. This provides neutral data, sams your biases and resistence.
6. Listen analytically: Listen to your self-talk. Compare it with the questions above. Note restrictions and decide if they can be overlooked. And recognizing your brain may play tricks on you, be sure to ask if what you think you heard and learned is accurate.
7. Analyze: Should you shift your parameters? Search options? What do you need to shift internally?
Curiosity effects every element of our lives. It can enhance, or restrict, growth, change, and professional skills. It limits and expands health, relationships, lifestyles and relationships. Without challenging our curiosity or intuition, we limit ourselves to maintaining our current assumptions.
What do you need to believe differently to be willing to forego comfort and ego-identity for the pursuit of the broadest range of possible answers? How will you know when, specifically, it would be important to have greater choice? We’ll never have all the answers, but we certainly can expand our choices.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen February 27th, 2023
Posted In: Listening
Trust. The big kahuna. The sales industry seeks it; doctors assume it; couples demand it; change can’t occur without it. But what is it? Why isn’t it easier to achieve? And how can we engender it in relationships?
I define trust as the awareness of Another as being safe, similar, and sane enough to connect with, and occurs when they
Unless these criteria are satisfied, trust can’t occur no matter how kind, professional, necessary, or well-intended another person or message is. It’s a Belief issue.
BELIEFS DEFINE US
Every one of us has Beliefs unique to us. Our Beliefs are the norms and rules we live by, developed over our lifetimes to make decisions and act against. We gravitate to, and trust, folks with similar foundational Beliefs and world views that match well-enough with our own to proclaim “safety”.
Largely unconscious, illogical to others and hard to change, our Beliefs regulate us, define who we are and enable us to show up congruently in the world. We even listen through ears biased by our Beliefs.
Beliefs instigate our habits and assumptions, restricting our life choices such as our occupations, politics, values, mates – even our child rearing practices. And our Beliefs are the initiators of our behaviors – behaviors being Beliefs in action.
Sadly, because everyone’s Belief systems are unconscious and idiosyncratic, and because we each view the world through our own Beliefs and perceptions, it’s difficult to accurately perceive Another’s internal world view. It’s here, in our Beliefs, where our world views collide.
For those folks whose jobs are to influence, there’s an immediate problem. The content they share, or even their unique delivery style, may unwittingly offend the Belief system of the Communication Partner (CP). Bad news for sellers, coaches, managers, etc. who attempt to promote change or buy-in by pushing their ideas and instead cause resistance and distrust.
DRIVERS FOR TRUST
I’d like to offer thoughts on some of the ways we fail when trying to engage trust, then provide some ideas of how to stimulate it.
Relationship Building: We’ve been led to believe that having a relationship encourages buy-in to new ideas. But it’s a conundrum: polite as an interaction appears or how necessary our message, we can’t easily build a relationship with folks with divergent Beliefs, or fight their automatic filters that react to us immediately. In other words, “pushing in” doesn’t work, even if our data and intent are accurate, and even if we think we have a relationship that entitles us to ‘share.’ We might have a superficial connection, but not a relationship; “making nice” does not constitute a relationship, or engender change or trust.
Information: As influencers we often attempt to “get in” with the information we assume our CPs need, without accounting for how it will be perceived. Sometimes the “right” data inadvertently tells our CP that they’re wrong (and we’re right). We fail to realize that our CPs only understand our intent to the degree it matches their Beliefs, or how their listening filters translate it for them. With the best will in the world, even with good data to help folks who need what we’ve got to share, we aren’t heeded.
In fact, information is the last thing needed to facilitate change or buy-in since people unconsciously defend their status quo. It’s our brain’s fault! Because all incoming data is translated for us automatically by our historic neural circuits, new ideas aren’t always interpreted accurately and run the risk of causing resistance. (See my book on this topic.) So save the information sharing for when a clear path to mutual Beliefs and trust has been developed.
Think about it: if you’re an environmentalist, the “rational/ scientific” data you offer to “prove” climate change won’t persuade those who disagree; if you’re a proponent of the medical model, you won’t use alternate therapies to manage an illness no matter how strong the data for changing your nutrition.
Clear Communication: We all think we communicate clearly, yet we’re not as effective speaking in ‘Other’s language’ given our CPs unconscious, biased listening filters that end up preventing our “risky” data from being heard accurately. Certainly we believe we’re choosing the “right” words and approach to convey our intent. Yet our message is heard accurately only by those with similar Beliefs and resisted by the very people who need our information the most.
FACILITATE BELIEF CHANGE FIRST
Since our great ideas and eager strategies don’t engender trust in folks with different Beliefs, and without trust we can’t change minds, what should we do?
As coaches, sellers, and leaders, we must carefully initiate conversations based on them discovering their own answers, with a goal to match their Belief criteria before offering new ideas. In this way we can help our CPs open up new possibility that actually creates trust:
In other words, create a Beliefs-based bond that will open the possibility of you offering information later, once they’ve discovered exactly where they need it and how to use it.
FACILITATING TRUST THROUGH QUESTIONS
I’ve developed a new form of question (Facilitative Questions) that teaches others to scan their own internal state. These questions are unbiased, systemic, formulated with specific wording, in a specific order, and based on systemic brain change, not information gathering. They also take our CPs into a Witness state, beyond their automatic responses, and from which they can have a neutral, unbiased look at their status quo to notice if it’s operating excellently, and consider change if there might be a more congruent path.
Take a look at a conventional question vs a Facilitative Question:
Conventional: Do you think it’s time for a haircut? or Why do you wear your hair that way?
Telling someone they need a haircut, or asking them if they noticed they need a haircut, or giving them an article on new types of hair styles – all based on your own need to convince your CP to change – will cause defensiveness and distrust.
Facilitative Question: How would you know if it were time to reconsider your hairstyle?
This leads your CP
By using this type of question we offer a route for the CP to discover their own best answer that aligns with their Beliefs and engenders trust. No push, no need for a specific response. Serving another by helping them discover their own Excellence.
I designed these questions as part of my Buying Facilitation® model, a generic change facilitation model (often used in sales) that enables congruent change. Sounds a bit wonky, I know, and it’s certainly not conventional. But worth researching. I’ve trained large numbers of sales folks and coaches over the past 40 years against control groups and consistently have a 40% success rate. When we facilitate our CPs down their path to conscious choice, we
Until your audience is able to accomplish this in their own way, using their own Beliefs, they will hear you through biased ears, maintain their barriers, and engender trust only with those who they feel aligned with – omitting a large audience of those who may need you.
Stop using your own biases to engender trust: facilitate your CPs in changing themselves. Then the choice of the best solution becomes a consequence of a system that is ready, willing, and able to adopt excellence. And they’ll trust you because you helped them help themselves.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen February 20th, 2023
Posted In: Change Management, Listening
Did you ever wonder why training fails more often than not? Why important material, meant to improve or educate, is not learned or acted upon? Why perfectly smart people keep doing the same things that didn’t work the first time when they have the opportunity to learn something better?
The problem isn’t the value of information or the eagerness of the learner but a problem with both the training model itself and the way brains learn. In this article, I’ll explain how to design training to facilitate learning.
BRAINS (MIS)TRANSLATE INCOMING MESSAGES
Learning is a systems/change problem, and our brain is in charge. While certainly a complex set of unconscious activities, I’ll break it down simplistically: our brain automatically translates and filters incoming messages as per our history of what we already know. This is how we make sense of and understand what we hear. It’s also how we restrict our worlds.
When new/unique content enters our awareness, our brain has no circuits to translate it and we end up mistranslating, misunderstanding, or resisting the new without realizing that what we think we heard might be inaccurate. It’s a brain thing, and we’re the unwitting victims of our lazy brains.
Our brain circuitry makes sense of our worlds for us based on our unique mental models (our personal norms, beliefs, history etc.) that form the foundation of who we are and determine our choices. Our behaviors are the vehicles that represent these internal systems- our beliefs in action, if you will. Everything we do, hear, or notice comes from instructions our brain sends us from existing circuits that have already been programmed and accepted by our system to represent us. And herein lie the problem.
When new knowledge enters our brains, it’s likely we have no circuits to translate it into meaning. Nor has our system approved it, making it a potential threat to our previously programmed system of neural pathways, cell assemblies, and electrochemical activity, (regardless of the efficacy of the new knowledge).
The result makes learning something new challenging: With no choice but to consider something not approved a threat, we automatically (and unconsciously) resist, misinterpret, or ignore what we have no circuits to translate! In other words, with the best material, the best trainer, and motivated minds, new material will be resisted unless there is a neural set-up to interpret it.
BRAINS MAINTAIN OUR STATUS QUO
Because our brains automatically resist anything that hasn’t been approved, regardless of the efficacy, learners given information before they have new cell assemblies may not be able to make the required change the new material requires: information in and of itself does not create new circuitry.
The other problem is a pure brain thing. Because the new doesn’t enter with an existing infrastructure to receive it, our brains have no place to store it uniquely. Hence learners practice well during the experiential portions of a program, but they can’t continue their proficiency after they leave because they have no neural capabilities to make the new knowledge permanent.
But there’s a way to design training programs that incorporates change with new neural circuit development. Let’s begin by examining the standard training model itself.
HOW WE TRAIN
The design of most training is information-transfer based and potentially poses problems when
The current training model assumes that if new material is important and useful, offered in a logical, informative, interesting way, and offers experiential learning, learners will accept it. But this assumption is faulty and largely responsible for the 80% failure rate of most training programs.
Standard training offers new content based on the trainer’s goals and knowledge, using their own verbiage and language structure, and assume that a learner’s brain will be similarly configured and know what to do with the content they’re offering! In other words, current training models attempt to push something foreign (i.e. new knowledge) into a closed system (the learner’s status quo) that is perfectly happy as it is and has no circuitry to translate it.
Effective training must first enable learners to design new circuitry that will accept, then translate the new information.
LEARNING FACILITATION
Training must enable
before the new material is adopted and available for habitual use.
I had a problem to resolve when designing my first Buying Facilitation® training program in 1983. Because my content ran counter to an industry norm, I had to help learners overcome a set of standardized beliefs and accepted processes endemic to the field.
Since change isn’t sought out until the system, the status quo, finds an incongruence, I eschewed offering lecture or new ideas and instead began by helping learners first recognize that their habitual skills were insufficient and higher success ratios were possible by adding new ones. For this I designed a series of exercises to help learners self-recognize where they had gaps in their automatic choices, then try to resolve the problem with their current skills. Where this failed, they were eager to seek out new learning as their best option. From there, I helped them create new, approved, neural circuits.
I called this training design Learning Facilitation and have used this model successfully for decades. (See my paper in The 2003 Annual: Volume 1 Training [Jossey-Bass/Pfieffer]: “Designing Curricula for Learning Environments Using a Facilitative Teaching Approach to Empower Learners” pp 263-272).
Here’s how I design courses:
Courses are designed with ‘learning’ in mind (rather than content sharing/behavior change) and looks quite different from conventional training. For example because ‘information’ is the last thing offered, Day 1 uses no desks, no notes, no computers, no phones, and no lectures. I teach learners how to enlist and expand their unconscious to facilitate buy-in for new material, then when there are new circuits in place, offer the new information.
Whether it’s my training model or your own, just ask yourself: Do you want to train? Or have someone learn? They are two different activities. To enable learning, it’s necessary to first facilitate brain change before offering content. I’m happy to discuss my training model or help you develop training programs that enable learning. sharondrew@sharondrewmorgen.com.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen November 14th, 2022
Tags: Training Your Team
The problem with accurately hearing what others mean to convey is not that we don’t hear their words accurately. The problem is in the interpretation. During the listening process, our brains arbitrarily filter out, or reconfigure the uncomfortable, unknown, or confusing, to make what’s been said match something our brains are more familiar with. And, with different filters that delete some of the incoming sound as words enter our brains, it fails to inform us of its creative editing.
As a result, we’re left understanding some fraction of what our Communication Partner(CP) meant to convey. So if I say ABC and your brain tells you I’ve said ABL, you not only have no way of knowing that you’ve not understood my intended message, but you’re thoroughly convinced you heard what I ‘said’. Obviously, this interpretation process puts relationships and communication at risk.
CASE STUDY OF PARTNERSHIP LOST
While at a meeting with co-directors of a company to discuss possible partnering, there was some confusion on one of the minor topics:
John: No, SDM, you said X.
SDM: Actually I said Y and that’s quite a bit different.
John: You did NOT SAY Y. I heard you say X!!!
Margaret: I was sitting here, John. She actually did say Y. She said it clearly.
John: You’re BOTH crazy! I KNOW WHAT I HEARD! and he stomped out of the room. [End of partnership.]
As our brains haphazardly and unconsciously interpret for us, we naturally respond according to what we think we heard rather than what’s meant, restricting creativity, collaboration, and relationships.
How, then, do we have unrestricted conversations? Find ways to expand possibilities? Hear what others mean to say? Know how to take appropriate action, or negotiate creatively? I found the topic so interesting that I wrote a book on the gap between what’s said and what’s heard, the different ways our brains filter what’s been said (triggers, assumptions, biases, etc.), and how to supersede our brain to hear accurately.
CASE STUDIES OF PROSPECTS LOST
One way our brains restrict our conversations happens when we enter with a preset agenda and unconsciously tell our brains to ignore whatever doesn’t fit. So when sellers listen only for ‘need’ they miss important clues that would exclude or enlist the CP as a prospect. A coaching client of mine had this conversation:
Seller: Hi. I’m Paul, from XXX. This is a sales call. I’m selling insurance.
Is this a good time to speak?
Buyer: No. it’s a horrible time. It’s end of year and I’m swamped.
Call back next week and I’ll have time.
Seller: ok.iwanttotellyouaboutourspecialsthatmightsuityourbusinessandmakeyou
morerevenue.
And the prospect hung up on him. Because the Seller used the traditional Buying Facilitation® opening for a cold call which welcomes prospects into a collaborative conversation, the prospect was willing to speak. But he lost interest when the Seller ignored his invitation and switched to taking care of his own needs with a pitch.
SDM: What happened? He told you he’d speak next week. And why did you speak so quickly?
Paul: He had enough time to answer the phone, so I figured I’d try to snag him into being interested. I spoke fast cuz I was trying to respect his time.
Obviously not a way to sell anything. Here is another example. Halfway into a sales call, my client got hooked on his own agenda:
Prospect: Well, we don’t have a CRM system that operates as efficiently as we would like, but our tech guys are scheduled 3 years out and our outsourcing group’s not available for another year. So we’ve created some workarounds for now.
Seller: I’d love to stop by and show you some of the features of our new CRM technology. I’m sure you’ll find it very efficient.
And that was the end of the conversation. He should have heard his prospect’s intent and replied:
Wow. Sounds like a difficult situation. We’ve got a pretty efficient technology that might work for you, but obviously now isn’t the time. How would you like to stay in touch so we can speak when it’s closer to the time? Or maybe take a look at adding a few bells and whistles now to help out a bit while we wait?
By hearing and respecting the prospect’s status quo the seller would have created a ‘We Space’ where they both shared the same goals, and kept them speaking over time, opening up a possibility where none existed before. Not to mention it would have been respectful. But the sellers, in both instances, only listened for what they wanted to hear, misinterpreted what was meant, and followed their own agenda at the cost of a real prospect.
We restrict possibilities when we enter calls with an agenda. We:
Here is a short list of ways to alleviate this problem (and take a look at What? for more situations and ideas):
Prospects are those who will buy, not those who should buy. Enter each call to form a collaboration in which together you can hear each other and become creative. Stop trying to qualify in terms of what you sell. You’re missing opportunities and limiting what’s possible.
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Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.
Sharon Drew Morgen November 7th, 2022