The only time I ever stole anything I was 11 years old. A group of us girls pledged to do the very naughty thing we knew we weren’t supposed to do and steal one item from the local pharmacy. To this day I remember sidling up to the lipstick counter, putting my right arm behind me, looking around to make sure no one would notice my dastardly deed, then grabbing whatever my hand landed on – a $2.98 lipstick.

Once the deed was done and we were outside, we compared our bounty.  The other newly-minted thieves seemed quite proud of themselves. They were now, after all, officially Bad Girls. Me? I felt so guilty that when I got my first babysitting money years later I ran into the store and left three crumpled one-dollar bills on the counter and ran out.

I never even wore the lipstick. I’ve never even liked lipstick! Hated the feel of it on my lips – like a sheet of rubber. Ewwww. So I never wanted to wear it. My friends thought I was crazy. It was a sign of maturity, after all. Grown-up women wore lipstick, and of course we all wanted to be grownups. Even my mother got into the act when I was 16 going to proms and parties, telling me I wasn’t ‘finished’ without it.

THE ONE

Over the decades, I’ve amassed hundreds – drawers full – of once-used lipsticks, always seeking the ONE I could tolerate. But no matter the price, the brand, the color, they all felt like rubber.

And then I found it. THE ONE perfect lipstick: perfect color, stayed on forever no matter what I ate, was light and didn’t feel like leather. Perfect. Finally, a finished face my mother would love.

But for the last month it’s not been available. Nowhere, no how. Online. Every store. Nope. I was frantic. What if they were going to remove this from their line? I finally got accustomed to having a finished face!

BEST CUSTOMER SERVICE EVER

Yesterday, walking downtown Portland, I decided to go into a Target and give it a try. And there it was!!!! OMG. Such happiness! HAPPY!!!! I brought the three they had and went to the cash register. Here was the conversation:

SD: I’M SO HAPPY I FOUND THESE I HAVEN’T BEEN ABLE TO FIND THEM ANYWHERE I’M SO HAPPY!

CLERK: I’m so glad we had what you needed. Let me do a price check and see if I can make you even happier.

SD: But I’m already REALLY happy! So happy!

CLERK: And I can make you REALLY REALLY happy because I can save you $2.00 on each! So glad you could make ME really happy today!

I must admit the frustrated month I spent trying to find the lipstick was worth it just for this exchange. And it brought up some questions. Why didn’t other cashiers in other stores take this extra initiative? Did Target know she was saying that?

I’ve never had that experience in other Targets. Was it just this woman who took this initiative? With just me or with everyone? Was she trained to do that? Why aren’t all customer-facing folks trained to do this sort of thing? Do employers even know what their employees are saying to clients and customers? It leads me to wonder:

  • How many of our customer-facing staff want to make customers really REALLY happy?
  • How many of our customer-facing staff are ready and willing to go out of their way to truly serve a customer when their job isn’t dependent on it and no one will know if they do or not?
  • Do we really know what our client-facing, customer-facing employees are saying to our clients and customers?

Indeed. Are the employees serving clients? Or getting caught up in their own personalities and might not be serving the company? Are we losing business and actually harming people because some sellers or customer service reps are being less than helpful?

THE LOBOTOMY CAUGHT ON TAPE

Most managers have no idea what their employees say. After being hired, folks are generally trusted to say the right thing, to represent the company professionally. But do they?

During the course of my Buying Facilitation® training I have learners tape conversations and send them to me. Some have been pretty shocking. I played one particularly inexplicable one to a client as a seller went on (and on and on) about how she needed a lobotomy, how it would certainly improve her memory and probably make her a nicer person. She was selling phone services! The manager’s response was chilling: “My God, I have no idea what my sellers are saying to clients.”

So how, exactly, are your sellers, your customer service reps, the help desk folks, the cashiers, your admin, speaking to your customers? What are they saying? And how will you know?

___________________________

Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.

August 15th, 2022

Posted In: Communication, Listening

With untold millions of sales professionals in the world, sellers play a role in any economy: sellers are uniquely positioned to make a difference. As the intermediary between clients and providers, sales can be a spiritual practice, with sellers becoming true facilitators and Servant Leaders (and close more sales).

WHAT’S WRONG WITH SALES?

The current sales model is a time-waster, restricts success, and is horribly inefficient. Sellers close 5% of prospects and waste 95% of their time (approximately 130 hours a month per seller); product data is well-represented online so pitches based on product details may be irrelevant; sellers connect with only those who are ready to buy, and ignore the possibility of facilitating and serving people en route to becoming buyers.

Until people have tried, and failed, to fix their problem themselves, and then figured out how to manage any disruption that a new solution might cause their environment,  they aren’t buyers. It’s only when:

  • they know exactly how to manage and recognize any change that bringing in something new creates,
  • they’ve tried to fix the problem themselves and failed,
  • they get buy-in from whomever will touch the final solution,
  • they’ve calculated that the cost of bringing in something new is lower than the cost of maintaining the status quo,

will they seek help through a purchase. Indeed, buying is a change management problem before it’s a solution choice issue.

People don’t want to buy anything, they merely seek to resolve a problem at the least ‘cost’ (risk) to their system. And the sales model, using eyeballs, content, price, and needs assessments seeks to place solutions, ensuring that the only people they find are the low hanging fruit. Indeed: selling doesn’t cause buying. Sales focuses on only the final steps of a buying decision and overlooks the change process necessary for would-be prospects to even self-identify as buyers.

In fact, even if folks eventually need a seller’s solution, until they understand how to manage the change a new solution would generate, they won’t heed our outreach, regardless of their need or the efficacy of the solution. As a result, sellers with needed and worthwhile solutions end up wasting a helluva lot of time being ignored and rejected.

It’s not the solution being sold that’s the problem, it’s the process of pushing solutions rather than first helping those who will become buyers facilitate their necessary change process that’s mistimed and misguided, leading to the win-lose quality of sales: sales becomes a product/solution push into a closed, resistive system, rather than an expansive, collaborative experience between seller and buyer wherein both attain trust and a win-win.

As a result, sellers end up seeking and closing only those ready to buy at the point of contact – unwittingly ignoring others who aren’t ready yet, may need our solutions, and just need to get their ducks in a row before they’re prepared to make a decision.

Imagine having a product-needs discussion about moving an iceberg and discussing only the tip. That’s sales; it doesn’t facilitate the entire range of hidden, unique change issues buyers must consider – having nothing to do with solutions – before they could buy anything. Failure is built in.

But when sellers begin conversations at the point where people are considering change, and lead them through change management before selling, sellers can truly facilitate them through all of the issues they must resolve (even those that aren’t obvious), have all stakeholders in the loop from the start, and help them figure out how to address the disruption of bringing in a new solution. Then sellers become true servant leaders, inspire trust, and close more sales.

IS SELLING PREDATORY?

Seller’s restricted focus on placing solutions, listening for needs (which cannot be fully known until the full change management process is complete) rather than for ability to serve, all but insures that kindness, respect, and true facilitation are unwittingly overlooked. A major factor is the one-sided communication based on the needs of the seller:

  1. Prospecting/cold calling – driven by sellers who pose biased questions to allegedly gather information as an excuse to offer solution details. It ignores the unique behind-the-scenes change issues each prospect faces and enlists only buyers seeking THAT solution at THAT time at THAT period of readiness, omitting those who will buy – real buyers! – once they’re ready. Wholly seller-centric.
  2. Content marketing – driven by the seller to push the ‘right’ data into the ‘right’ hands at the ‘right’ time according to their biased interpretations of ‘right’, but really only a push into the unknown and a hope for action. Wholly seller-centric.
  3. Deals, cold-call pushes, negotiation, objection-handling, closing techniques, getting to ‘the’ decision maker, price-reductions – all assuming buyers would buy if they understood their need/the solution/their problem, all overlooking the real connection and service capability of addressing the person’s most pressing change issues. Wholly seller-centric.
  4. Real communication involves each communication partner, in this case a buyer and a seller, being equally served; sellers can facilitate buyers through their private change management issues first as they travel towards a purchase thereby facilitating Buyer Readiness, AND developing a win/win connection, AND closing more sales. Win-win.

I’ve been a seller, trainer, consultant, and sales coach since the 1970s, been a buyer as founder of a tech start up 1983-1988, and have personally worked with dozens of global corporations and untold thousands of sellers. I see sales as a near-predatory job: sellers spend their time seeking and following, pitching and positioning, networking and calling to find those few set up to buy something, and ignoring a large population of potential buyers who merely aren’t ready, but could be with true facilitation.

Selling is fraught with guesswork and hope, manipulation and persuasion, white lies and exaggerations – not to mention highly ineffective when the time spent vs sales closed ratio is examined.

Not only are we wasting time pushing/chasing folks deemed prospects (A real prospect is one who WILL buy, not someone who SHOULD buy; the current sales model doesn’t know the difference.), but the nature of the client’s environments causes closing to take 30% longer. And the ubiquitous nature of the internet makes most pitches and presentations moot. In fact, buyers often know more than sellers.

Sales unwittingly ignores the real problem: it’s in the buying, not the selling. The sales model’s focus on placing solutions keeps sellers from using their positions as knowledge experts and Leaders to facilitate buyers down their own path to excellence.

Truth is, sellers can never know all the elements that have created and maintained a prospect’s status quo, or what needs to happen internally for them to be ready to make a purchase. And here is where sellers can truly serve. Sellers can facilitate the buying decision/change management path to help folks discover what a congruent fix looks like, and in the process create trust, respect, and serving.

SALES IS SHORT-SIGHTED

Indeed, the job of ‘sales’ as merely a solution-placement vehicle is short-sighted.

  1. Buyers can find products online. They don’t need sellers to understand the features and benefits.
  2. The solution isn’t the problem – it’s the buyer’s behind-the-scenes timing, buy-in from those who will touch the solution, and change management process that gums up the works.
  3. 80% of prospects will buy our solution (but not necessarily from that particular seller at that moment in time) within two years of our connection.
  4. The lion’s share of the buying decision (9 out of the 13 step decision path) involves buyers traversing internal change with no thoughts of buying (they don’t even self-identify as buyers!) anything until there’s consensus.

It’s possible to truly serve clients AND close more sales, by adding a Buying Facilitation® capability that leads the steps of change, expands entry points into the buy cycle, makes the buying decision process much more efficient and makes sales a spiritual practice (that closes dramatically more sales in a fraction of the time). Here’s my definition of ‘spiritual’:

  • the whole is greater than the parts;
  • we’re all here to serve each other;
  • everyone has their own unique excellence;
  • no one has an answer for someone else.

Different from sales, which

  • purpose to be win/win but often is ‘win-lose’,
  • believes the parts might be greater than the whole,
  • causes buyers to feel pushed with content and contacts,
  • considers their solution the ‘right’ answer,
  • only addresses the tail end of a larger (and unknowable to outsiders) system of rules, internal politics, relationships, and status quo.

To elaborate:

Aspiring to a win-win

Win-win means both sides get what they need in equal measure. Sellers believe that placing product or resolving a problem offers an automatic win-win but that’s not wholly accurate.

Buying isn’t as simple as choosing a solution; buyers first must resolve the entire system that created and maintains their problem (problems never occur uniquely). The very last thing they want is to buy anything, regardless of their apparent need. As outsiders sellers can’t know the tangles of people and policies that hold a problem/need in place. The time it takes them to design a congruent solution that includes buy-in and change management is the length of their sales cycle. Buyers need to do this anyway; it’s the length of the sales cycle.

If sellers begin by finding those on route to buying and help them efficiently traverse their internal struggles, sellers can help them get to the ‘need/purchase’ decision more quickly and be part of the solution – win-win.

Sellers waste a valuable opportunity to facilitate buying by only wanting to sell. If we enter earlier, work with them as Buying Facilitators to help them facilitate their change, sellers can capture and serve more real prospects, and spend less time trying to convert those who aren’t yet buyers.

Believe it or not it becomes a very efficient process and great time saver: no more chasing those who will never close; no more turning off those who will eventually seek our solution; no more gathering incomplete data from one person with partial answers.

Sellers can find and enable those who can/should buy to buy in half the time and sell more product – and very quickly know the difference between them and those who can never buy. Win-win. [All the change issues buyers must address are in my book Dirty Little Secrets].

The whole is greater than the sum of its parts

There are several pieces to the puzzle here.

  • The buyer and the system the buyer lives in, including people, policies, job titles, egos, relationships, politics, layers of management, rules, etc. that no one on the outside will ever understand and are focused on excellence, not on buying anything. It’s never as simple as just changing out the problem for a new product; their focus is to have the best situation possible and will buy a solution only when they’re certain they can’t fix their own problem.
  • Resolving the problem needs full internal buy-in from the system before being willing to change (i.e. buy) regardless of the efficacy of the fix. A purchase is not necessarily their best solution even if it looks like a fit to a seller.
  • The ability of the buyer to manage the disruption that a new purchase would incur on the system, people, and policies. A fix, or purchase, might be worse than the problem.
  • The seller and the seller’s product may/may not fit in the buyer’s environment due to idiosyncratic, political, or rules-based issues, regardless of the need.
  • The purchase and implementation and follow up that includes buy-in from all who will experience a potentially disruptive change if a new solution enters and shifts their job routines.
  • The sum of these parts is the whole; seller and buyer can work together to facilitate systemic change first. Surprisingly, this is a very quick process, uncovering real prospects almost immediately. Win-win for all.

We are all here to serve each other

Sellers understand enough about the systems in their areas of expertise to help buyers traverse their change route that could lead to a sale. With an entry point of systems excellence rather than solution placement, buyers immediately recognize the benefits from a collaboration with the seller and are happy to invite sellers onto their decision team and not seek other competitors. Win-win. The Facilitative Question I developed for Wachovia’s Small Business Banker’s cold calls helped prospects immediately realize a problem they had to resolve rather than say ‘No’ to an appointment request:

“How are you currently adding banking resources to the bank you’re currently using for those times you seek additional support?”

With no disrespect, no push, no information gathering or asking for an appointment, this Facilitative Question above (as one of several asked in a specific sequence, using specific words) merely pointed to the problem they might have to resolve over time. [Note: I invented Facilitative Questions to lead brains through to change, rather than conventional questions that elicit biased data.] The results were astounding: against 100 prospecting calls and a control group: 10% appointments vs 27%; 2 closes in 11 months vs 19 closes in 3 months; we facilitated discovery immediately and served: we actually helped folks figure out their own configuration for change. And we only visited those who could close.

One more note: people are happy to buy in a short time frame once they know, and figure out how to manage, the full set of change issues they’ll have to deal with (Fire a team? Retrain users? Get rid of software they’ve used for years?). As I’ve said above, they must do this before they can buy. And sellers’ aren’t helping them. But they could. And truly serve them in the process.

There is no right answer

Sellers often believe that buyers are idiots for not making speedy decisions, or for not buying an ‘obvious’ solution. But sales offers no skills or motive to enter earlier where buyers are not at the point of even knowing if – let alone what – they might buy. Let’s expand the definition of a buying decision as the route down the 13-step path from the status quo through to congruent change. Includes the people, policies, relationships, and history – the systems issues that ensure Systems Congruence – that maintain the status quo and must be addressed before they consider buying anything.

Once buyers figure out their congruent route to change, they won’t have objections, will close themselves, and there’s no competition: buyers are the ones with the ‘right answer’; sellers facilitate change management first and then sell once everything is in place. No call backs and follow up and ignored calls. Win-win.

No one has anyone else’s answer

By adding Buying Facilitation®, everyone focuses on uncovering the right questions. Collaborative decisions get made that will serve everyone.

Let’s change the focus: instead relegating sales to a product/solution placement endeavor, let’s add the job of facilitation to first find people en route to becoming buyers, then lead them through to their own type of ‘excellence’ through their internal change process first, and then using the sales model when they’ve become buyers. Then buyers make better, quicker, more congruent decisions – with more/quicker sales, less tire-kickers, better differentiation, and no competition, and sales close in half the time.

THE NEW WAY

As a seller and an entrepreneur (I founded a tech company in London, Hamburg, and Stuttgart in 1983), I realized that sales ignored the buying decision problem and developed Buying Facilitation® to add to sales as a Pre-Sales tool.

Buyers get to their answers eventually; the time this takes is the length of the sales cycle, and selling doesn’t cause buying. Once I developed this model for my sellers to use, we made their process far more efficient with an 8x increase in sales – a number consistently reproduced against control groups with my global training clients over the following decades.

Buying Facilitation® adds a new capability and level of expertise and becomes a part of the decision process from the first call. Make money and make nice.

Sellers no longer need to lose prospects because they’re not ready, or cognizant of their need. They can become intermediaries between their clients and their companies; use their positions to efficiently help buyers manage internal change congruently, without manipulation; use their time to serve those who WILL buy – and know this on the first contact – and stop wasting time on those who will never buy. It’s time for sellers to use their knowledge and care to serve buyers and their companies in a win-win. Let’s make sales a spiritual practice.

____________

Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.    

August 8th, 2022

Posted In: Communication, Listening, Sales

Going from a successful sales professional to an entrepreneur of a start-up tech company, I realized the problem with sales. As an entrepreneur I tried to tried to resolve problems in-house. When impossible, the next step was to figure out if we were willing to go external and actually buy something, figure out if the ‘cost’, the risk, of making a purchase would carry a greater risk than keeping things as they were.

We ended up fumbling around trying to figure this out, but always moving toward congruent change; I didn’t want to throw the baby out with the bathwater. And it wasn’t until we figured out how, if, or when to change without major disruption, and until everyone bought in, I never even considered buying anything.

Along the way I tracked my steps and noticed our decision-making process, a change management process with specific stages, each meant to maintain stability, each meant to find solutions and workarounds that would match our goals and norms.

WHO IS A BUYER

I was surprised to discover that regardless of my need, or any available solutions that I could have purchased earlier, I never considered myself a buyer and ignored all sales content.

This process, this change management process I went through, is something everyone does before they become buyers. In other words, the missing piece in sales was the change piece: if sales first sought folks trying to solve a problem in the area my solution would help them with, then facilitated them through the issues they needed to resolve (job descriptions, goals, buy-in, workarounds, and organizational/internal change) before choosing their least disruptive solution, we’d find folks on route to buying and make their process more efficient.

When we attempt to sell our solutions too early, folks haven’t yet determined their full set of needs, don’t have all the stakeholders on board, haven’t yet tried all workarounds, and generally are not ready to buy. The pitching and presenting, waiting and following up, was falling on deaf ears.

I sure could have used help making the process more efficient; if a sales person had helped me understand the issues my decision-making had to include, I would have figured out a lot sooner if I needed to buy something. But unfortunately, this is overlooked by the sales industry because it is NOT purchase-based.

I finally understood the missing piece in the sales model, the cause of the very low close rates: by assuming someone with ‘need’ is a prospect, we ignore the obligatory change management portion that precedes decision making. What if we added a wholly new skill set to first find folks in the process of change, help them address it, and THEN sell once they became buyers?

Turns out selling and change facilitation are two distinct endeavors with two distinct skill sets. I decided to develop a front end tool to add to the sales model.

For years I’d been studying NLP and neuroscience to best understand how brains are organized so I could figure out how to make change more efficient. I combined this knowledge with my newfound understanding of what goes on behind-the-scenes on the Buy Side, and developed a generic change facilitation model called Buying Facilitation® as a precursor (and wholly separate model) to sales.

This article introduces you to Buying Facilitation®, a precursor to sales, and a way to facilitate people along their route to buy-in, decision-making, and change. And buying.

DO YOU WANT TO SELL? OR HELP SOMEONE BUY?

BIG IDEA: People don’t want to buy anything, merely solve a problem at the least ‘cost’ (risk) to their system. Until they understand the risk of bringing in something new, they won’t self-identify as ‘buyers’ regardless of their need or the efficacy of your solution.

PROBLEM: People don’t consider they have a need until all workarounds are tried and all stakeholders agree. They won’t heed any selling efforts even if the content offered might solve their problem. By seeking out folks with ‘need’, sellers restrict their audience to the low-hanging fruit – those who have completed their 13 step change management process they must traverse before considering they’ve got a need and become buyers.

SOLUTION: It’s possible to find folks who WILL become buyers on the first call, facilitate them through their change steps with a change/decision model (Buying Facilitation®), and then sell. But because the two endeavors are distinct, trying to incorporate change facilitation with selling causes the same resistance and avoidance sellers currently get.

BIG IDEA: People don’t become buyers until they’ve handled all of their internal stuff, the risk of change is acceptable, and everyone involved agrees they’re ready, willing, and able to bring in something new. With a solution-placement focus, sales and marketing finds only those few who have completed their change process.

PROBLEM: The problem is not in getting our solution sold; it’s in getting our solution bought. Before self-identifying as buyers, people have Pre-Sales, change management work to do that doesn’t involve the content we try to push on them. Our sales and marketing efforts seek to ‘get in’, get read, or determine ‘need’, which restricts the prospect base to people who already know what they need (those who have completed their process).

SOLUTION: Before they become buyers they must assemble the most appropriate people, get consensus, try workarounds, understand the ‘cost’/risk of making a change, and manage the actual change. Current tools only create connections with people already seeing external solutions, but it’s possible to enter earlier with a change toolkit:

  • Because of the selling biases in our listening and questioning, sellers extract partial data, from people who don’t have the full fact pattern yet and who haven’t self-identified as buyers;
  • promised dates get ignored and we spend huge amounts of time following up people who will never buy because WE think they have a need (and ‘need’ does not a buyer maker);
  • we lose an opportunity to connect and prove our competitive worth by entering with a change facilitation purpose first;
  • we waste our time pushing content on folks not yet buyers and waiting, hoping they’ll buy, and cause resistance instead of entering earlier to facilitate the change.

Buying Facilitation® uses a very specific tool kit, the Pre-Sales stuff selling doesn’t handle. Once we help with this, we’ve either helped them help themselves, or they realize they cannot solve the problem internally and they become prospects. For these folks, we then sell. These are the folks we would have ended up trying to sell to anyway, but too often we would have been ignored because they hadn’t been ready. Once they’ve reached this point, they are ready buyers and no longer prospects.

BIG IDEA: The flaw in the sales model: designed to place solutions, sales starts selling to anyone they assume has a need, well before people are prospects, before they are ready/able to buy and haven’t gotten the buy-in or understood the ‘cost’ of making a change. This restricts success to those who finally self-identify as buyers – the low hanging fruit (5%).

PROBLEM: The status quo is preferred and is the basis of decision making. Regardless of a buyer’s real need (which they often don’t understand until very late in the change cycle), or the relevance of a solution; regardless of relationship or pitch/content/price; it is only when they’ve completed their change and all agree they need an external solution that they consider buying anything. This holds true regardless of type or price of solution.

SOLUTION: Buying Facilitation® is a generic, unique brain-based change facilitation model that facilitates people through the obligatory systemic decision-making steps necessary to manage change. Those who end up solving their problem are fine – we’ve served them quickly and there’s no need to follow up. Those who need our solution become prospects and sellers then shift into selling modality to place solutions. It can be used with small personal products, cold calls, help desks, complex sales, and marketing.

Because BF must be unbiased, I developed a new form of listening (Listening for Systems) and a new form of direction-driven/non-biased question (Facilitative Question) to facilitate someone’s journey through the steps of change. Once folks are at the point of becoming prospects and buyers, sellers are already in place and the buy cycle is quick.

But you must remember not to use BF as a selling tool or you’ll end up with the same results you’re getting now. It’s necessary to understand that a buying decision is first a change management problem before a solution choice issue.

Buyers must handle this stuff, with you or without you: you’ve always sat and waited (and called, sent, called, pitched, prayed, waited) while they do this for themselves and the time it takes them is the length of the sales cycle (And no, there is NO indecision!). If you can collaborate with them first as change facilitators, not solution providers, you’ll serve them from the beginning. [Read my book on this: www.dirtylittlesecretsbook.com]

EXAMPLE OF USING BUYING FACILITATION®

Let me lead you through one simple situation from a small business banker I trained at a major US bank. They decided to employ Buying Facilitation® throughout the bank following a successful pilot training:

A. Control group Sales: 100 calls, 10 appointments, 2 closed sales in 11 months.

B. Buying Facilitation®: 100 calls, 37 appointments, 29 closed sales in 3 months.

While these numbers might sound high, remember: interactions proceed differently using Buying Facilitation® because the focus is different: it’s first a call with a change facilitation hat on to (A) find those seeking change, (B) then facilitate them through their entire decision path and (C) then sell to those who become buyers.

Starting by seeking those folks already involved in finding the best route to change, and using ‘change’ rather than ‘need’ as the original focus, there’s different output and the odds of finding and facilitating someone who will become a buyer are high.

Using Buying Facilitation® with a Facilitative Question, my client started like this:

“Hi. My name is John and I’m a small business banker from X bank. This is a sales call. I’m wondering: How are you currently adding new banking resources for those times your current bank can’t give you what you need to keep your business operating optimally?”

Notice he’s not attempting to ‘uncover need’. Here’s the thinking: Given all small businesses have some banking relationship, the only businesses who would want to discuss new banking services were: 1. those who weren’t happy with their current bank, or 2. had bankers who might not be able to provide what they might need.

By helping them figure out where they could add a new resource without disrupting current vendor relationships, my clients vastly expanded the field of possible buyers and instantly eliminated those who would never buy. After all, people have the right to be satisfied with their current vendors!

It proved a winning tactic: 37 were willing to continue the conversation, line up all of the decision factors, figure out who the real stakeholders were, and have everyone meet the seller, just from that opening question (up from 10). During the field visit we helped them get buy-in and consensus to bring in an additional vendor – us. Win/win. Collaboration. True facilitation.

CONCLUSION:

Buying Facilitation® is not sales, not a solution placement tool, not an information gathering tool, and not a persuasion tactic. It’s not content-driven, and sellers don’t try to understand a buyer’s needs because they can’t know their needs until the end of when they’ve become buyers: until they figure out how to manage any change, they are only people trying to solve a problem – not buyers – and they will resist all sales efforts and content. Once all workarounds have been tried, and the ‘cost’ (risk) to the system is understood and found agreeable to all stakeholders, people then self-identify as buyers.

By first facilitating change and decision making before trying to sell, you’ve halved the sales cycle and doubled the folks interested in buying. There’s no manipulation, no persuasion, no influencing. It’s a win/win collaboration, servant leader model that might lead into a sales process: we actually facilitate buyer readiness.

I can’t say this enough: buyers go through this anyway, without us. Let’s use our industry knowledge and be real trusted advisors. Find folks going through change in the area our solution serves, then help them navigate their change before selling. It can be your competitive edge.

And we end up with real prospects who we’ve helped get ready to buy. Not to mention the collaboration, trust, respect, and integrity built into the interaction creates lasting relationships when used throughout the relationship.

The good news is that you can still sell – but only to those who are indeed ready willing and able, rather than waste 90% of your time trying to manipulate, pitch, persuade, push, ‘get through the door’, network, write content, etc. You can help those who CAN buy get their ducks in a row and quickly eliminate those who will never buy because it will become obvious to you both.

I’m not suggesting you don’t sell; I’m merely suggesting you find and facilitate change for those who WILL buy, and set that up by first facilitating prospective buyers down their own buying decision path.

____________

Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.

May 30th, 2022

Posted In: Listening, Sales

disconnect

As influencers we aim to help Others achieve their own brand of excellence, using their own unique values and standards. Sadly, too many of us – coaches, leaders, sellers, consultants, doctors, parents – try to get Others to accede to our viewpoints and suggestions, believing we have information or solutions that offer ‘better’ choices than the ones they’ve made. We’re telling them, net, net, that we’re smarter, that we think our ideas are better than their own.

It’s not our intent, but due to the way we engage with others, and the way brains work, we inadvertently end up restricting possibility and creating resistance, conflict, antagonism, or disregard, regardless of the efficacy of what we have to offer.

In this article I’ll explain how we end up creating the very resistance we prefer to avoid, and introduce new skills to enable us to truly serve.

WE CONNECT THROUGH OUR OWN SUBJECTIVITY

Regardless of the situation, when we try to effect change using our own viewpoint or beliefs (even if they are valid), our unconscious biases and expectations cause us to inadvertently alienate those who might need us. As a result, we ultimately influence only a percentage of those who need our help – those who already basically agree with us.

I’ll explain, below, how we restrict our interactions and then offer new ways to approach influencing to enable others to find their own best solutions:

Biased listening: We each listen to Others unconsciously, through our brain’s unique and subjective filters (biases, triggers, assumptions, habitual neural pathways, memory channels), regardless of our concerted attempts to accurately hear what’s intended. As a result, what we think we hear is often an inaccurate translation of what was meant and not what the speaker intended.

So our Communication Partner (CP) might say ABC but we actually ‘hear’ ABD (And yes, we often hear something quite different than what was said although it shows up as ‘real’. Read my article on how this happens.) and our brains don’t tell us we’re misunderstanding. Unfortunately, it works both ways and Others also wittingly misconstrue what we’ve said.

I wasn’t fully aware of the extent of this until I researched my book What? Did you really say what I think I heard? on how to hear others without bias. With the best will in the world we end up only accurately hearing, and thereby responding to, some percentage of the message our CPs intend. It’s outside of our conscious awareness. But it’s possible to remedy by listening with a different part of our brain. More on this later.

Fact #1. We hear Others through our subjective biases, assumptions, triggers, habituated neural pathways, and beliefs, causing us to unintentionally misinterpret the message intended, with no knowledge that what we think we’ve heard is mistaken. Obviously this effects both sides of a communication (i.e. Speakers and Listeners).

Subjective expectations: We enter into each conversation with expectations or goals (conscious or unconscious), often missing avenues of further exploration.

Fact #2. Entering conversations with very specific and self-oriented goals or expectations (conscious or unconscious) unwittingly limits the outcome and full range of possibility, and impedes discovery, data gathering, and creativity.

Restricted curiosity: Curiosity is both triggered and restricted by what we already know, i.e. you can’t ask or be curious about something you have no familiarity with to begin with. Using our own goals to pose questions that are often biased, assumptive, leading, etc. we inadvertently reduce outcomes to the biases we entered the conversation with; our subjective associations, experiences, and internal references restrict our ability to recognize accurate fact patterns during data gathering or analysis.

Fact #3: We enable Others’ excellence, and our own needs for accurate data, to the extent we can overcome our own unconscious biases that restrict the range and focus of our curiosity.

Cognitive dissonance: When the content we share – ideas, information, advice, written material – goes against our CPs conscious or unconscious beliefs, we cause resistance regardless of the efficacy of the information. This is why relevant solutions in sales, marketing, coaching, implementations, doctor’s recommendations etc. often fall on deaf ears. We sometimes unwittingly cause the very resistance we seek to avoid when we attempt to place perfectly good data into someone’s idiosyncratic, habituated belief system that runs different to our own.

Fact #4. Information doesn’t teach Others how to change behaviors; behavior change must first be initiated from beliefs, which in turn initiates buy-in.

Systems congruence: Individuals and groups think, behave, and decide from a habitual system of unconscious beliefs and rules, history and experience, that creates and maintains their status quo. We know from Systems Theory that it’s impossible to change only one piece of a system without effecting the whole. When we attempt to offer suggestions that run counter to the Other’s normalized system, we cause Others to risk incongruence and internal disruption. Hence, resistance.

Unfortunately for those of us trying to effect change in Others, it’s important to remember we’re outsiders: as such, we can never fully comprehend the ramifications of adding our new ideas, especially when every group, every person, believes it’s functioning well and their choices are normalized and habituated.

Just because it seems right to us doesn’t mean it’s right for another. Sometimes maintaining the status quo is the right thing to do for reasons we can’t understand; sometimes change can occur only when internal things need to shift in ways we cannot assist with.

Net net, we pose questions biased by our own need to know, offer information and solutions that we want to be adopted/accepted, and focus on reaching a goal we want to reach, all of which cause resistance: without buy-in and a clear route to manage any fallout from the potential change that a new element would cause (regardless of the outsider’s belief that change is necessary), congruent change can’t occur. When the ‘cost’ of the change is more than the ‘cost’ of the status quo, people will maintain the status quo.

Fact #5: Change cannot happen until there appropriate buy-in from all elements that will be touched by the change and there is a defined route to manage any disruption the change would entail.

Due to our standard questions and listening skills and assumptions that our terrific information will help, we end up helping only those few whose brains are set up to change (the low hanging fruit) and failing with those who might need us but aren’t quite ready.

INFORMATION DOESN’T FACILITATE CHANGE

We can, however, shift from having the answers to helping others achieve their own type of excellence (regardless of whether or not it shows up looking like we envisioned). In other words, we can help our CPs change themselves. Indeed, by thinking we have the answers, by driving our own outcomes, we lose the opportunity to serve, enable real change, and make a difference.

Don’t take the need to maintain the status quo lightly. Even patients who sign up for prevention programs have a history of non-compliance: with new food plans, or recommendations of exercise programs that challenge the behaviors they have habituated and normalized (for good or bad), they don’t know how to remain congruent if they were to change. (Note: as long as healthcare professionals continue to push behavior change rather than facilitate belief change first, non-compliance will continue.)

It’s possible to facilitate the journey through our CPs own hierarchy of values and rules, enable buy-in and agreeable change, and avoid resistance – but not by using conventional information gathering/sharing, or listening practices as they all entail bias that will touch only those with the same biases.

To enable expanded and managed choice and to avoid resistance, we must first help Others recognize how to congruently change their own status quo. They may have buy-in issues or resource issues; maybe their hierarchy of values or goals would need to shift, or their rules.

By focusing on facilitating choice/change first we can teach Others to achieve their own congruent change and then tailor our solutions and presentations to fit. Otherwise, our great content will only connect with those folks who already mirror the incoming data and overlook those who might have been able to change if they had known how to do so congruently.

THE SKILLS OF CHANGE

I’ve developed a generic Change Facilitation model, often used in sales (Buying Facilitation®) and coaching, that offers the ability to facilitate change at the core of where our status quo originates – our internal, idiosyncratic, and habituated rules and beliefs.

Developed over 50 years, I’ve coded my own Asperger’s systemizing brain, refitted some of the constructs of NLP, coded the system and sequence of change, and applied some of the research in brain sciences to determine where, if, and how new choices fit.

Using it, Others can consciously self-cue – normally an unconscious process – to enable them to discover their own needs for change in the area I can serve, and in a way that’s congruent with the rules and beliefs that keep their status quo in place.

I’ve trained the model globally over the past 30 years in sales, negotiation, marketing, patient relationships, leadership, coaching, etc. Below I introduce the main skills I’ve developed to enable change and choice – for me, the real kindness and integrity we have to offer.

It’s possible to lead Others through

  • an examination of their unconscious beliefs and established systems
  • to discover blocks, incongruences, and endemic obstructions
  • to examine how, if, why, when they might need to change, and then
  • help them set up the steps and means (tactically) to make those changes
  • in a way that avoids system’s dysfunction
  • with buy-in, consensus, and no resistance.

For those interested in learning more, I’m happy to chat, train, and share. Or feel free to use my thoughts to inspire your own model.

Listening for Systems: from birth we’re taught to carefully listen for content and try to understand the Other’s meaning (exemplified by Active Listening) which, because of our listening filters, often misses the underlying, unspoken Metamessage the speaker intends. By teaching the brain to disassociate and listen broadly rather than specifically, Systems Listening enables hearing the intended message at the root of the message being sent and supersedes all bias on either end. For those interested, read my article on how our listening restricts our worlds.

Facilitative Questions: conventional questions, used to gather data, are biased by the Speaker and interpreted in a biased way by the Responder. The intent of Facilitative Questions (FQ) is to lead listeners through a sequential discovery process through their own (often unconscious) status quo; not information focused and not biased, they are directive, and enable our CPs to discover for themselves the full range of elements they must address to achieve excellence. Here is a simple (out of sequence) example of the differences between conventional questions and FQs. Note how the FQ teaches the Other how to think:

  1. Conventional Question: Why do you wear your hair like that? This question, meant to extract data for the Speaker’s use, is biased by the Speaker and limits choices within the Responder. Bias/Bias
  2. Facilitative Question: How would you know if it were time to reconsider your hairstyle? While conventional questions ask/pull biased data, this question sequentially leads the Other through focused scans of unconscious beliefs in the status quo. Formulating them requires Listening for Systems.

Using specific words, in a specific order, to stimulate specific thought categories, FQs lead Others down their steps of congruent change, with no bias. Now we can be part of the process with them much earlier and use our desire to influence change to positive effect. We can actually help Others help themselves.

Steps of change: There is a habituated, idiosyncratic hierarchy of people, rules, values, systems, and history within each status quo. By helping our CPs navigate down their hierarchy they can discover and manage each point necessary to change without disruption or resistance. Until they know how to do this – and note, as outsiders we can NEVER understand this – they can take no action as their habitual functioning (their status quo) is at risk. Offering them our information is the final thing they’ll need when all of the change elements are recognized.

To me, being kind, ethical and true servants, being influencers who can make a difference, means helping Others be all they can be THEIR way, not OUR way. As true servant leaders and change agents we can facilitate real, lasting change and then, when Others know how to change congruently, our important solutions will be heard.

____________

Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.

February 21st, 2022

Posted In: Communication, Listening

During the three years I spent researching and writing a book on closing the gap between what’s said and what’s heard, I learned how ubiquitous listening challenges are: we have a hard time understanding each other.

It’s not because we don’t try, or because we don’t care. It’s because we can’t. Our historic personal experiences, mental models, and cultures makes it almost impossible to accurately hear others outside of our own ingrained biases, assumptions, and triggers. Of course we want to, and we certainly try. But our brains actually keep us from translating another’s words accurately.

OUR BRAIN CIRCUITS INTERPRET FOR US

Here’s the deal: our brains won’t let us listen without bias. With our restricting viewpoints and hot-buttons, histories and assumptions we communicate using the only baseline we have – our world views. This causes us to pose biased questions and make faulty assumptions, overlooking the possibility that our Communication Partner (CP) may not have similar references and can’t translate our messages accurately. For some reason, we all assume that using the same words implies we’re defining them the same way. But that’s not true at all.

Unfortunately, our brain causes the problem. It translates what’s been said into what’s comfortable or habitual for us regardless of how different the translation might be from the speaker’s intent.

Here’s what happens: Words enter our brains as meaningless vibrations (literally puffs of air) and get sent to synapses and circuits that are close-enough miracles. When there is any type of mismatch, our brain doesn’t realize it has misunderstood, or mistranslated the Speaker’s intent and actually discards the difference between what was said and how our unconsciously selected circuits interpret it! As a result, we might actually hear ABL when our CP said ABC and we have no reason to think what we we’ve ‘heard’ is faulty.

I lost a partnership this way. During a conversation, John got annoyed at something he thought I said. I tried to correct him:

“That’s not what I said.” I told him.

“I know what I heard! Don’t try to get away with anything here!

“But I didn’t say that at all!”

“John, I was sitting right here. She’s right. She never said that,” said his wife.

“You’re both lying!!! I’m outta here!!” And he stomped out of the room, ending our partnership.

It’s pernicious: our brains select a translation for us, reducing whole conversations and categories of people to caricature and subjective assumption. The resulting misunderstandings, misinterpretations, and flawed presumptions cause communication and relationship problems throughout our working and personal lives.

But to distinguish what’s meant from what we think we hear, to experience what others want to convey when it’s out of our experience, we must recognize the error, and make a concerted effort to connect. This begins with asking:

Did I hear you accurately? I’d like to repeat what I think I heard, and please tell me if it’s accurate or correct me. Thanks.

The next step is to make sure there is common ground. And here is where it gets tricky: how is common ground possible when folks are from different cultures and backgrounds? How is collaboration and mutual understanding possible, especially with folks outside of our normal personal or professional tribes?

HOW TO DO HOW

We need a way forward to find common ground to listen to each other and come to consensus with action steps to help us all heal. I’m going to offer some steps for us to dialogue and reach win/win consensus. But first I’ll offer a few foundational truths:

  • Everyone’s experience and history is valid, unique, and guides their choices.
  • Others cannot see or feel what you see or feel.
  • Everyone has a right to the same basics: health, a living wage, good work, safety for our families, education.
  • All change, including adopting new ideas, is threatening to the status quo and will cause resistance unless there is buy-in at the level of beliefs.

We must

  • recognize common beliefs and values we can buy-in to without impairing our individual values,
  • feel safe in conversations when it feels like we’re speaking with enemies,
  • override our resistance and biases to find common intentions, compassion and outcomes,
  • be able to hear another’s intended message without overlaying our biases, assumptions, and habits.

I’ve put together a few action steps to begin to dialogue with those we’ve historically sat in opposition to. I also recommend that our conversations must work toward win/win. I call this a We Space.

Get agreement for a dialogue: It’s likely that you and your CP have different goals and life experiences. Begin by agreeing to have a conversation to do nothing more than find common ground.

  • “I’d like to have a dialogue that might lead to us to an agreeable route forward that meets both of our goals. If you agree, do you have thoughts on where you’d like to begin?”
  • “I wonder if we can find common goals so we might possibly find some agreement to work from. I’m happy to share my goals with you; I’d like to hear yours as well. ”

Set the frame for common values: We all have similar foundational values, hopes and fears – they’re just different. Start by ‘chunking up’ to find agreement.

  • “I’d like to find a way to communicate that might help us find a common values so we can begin determining if there are places we can agree. Any thoughts on how you’d like to proceed?”
  • “It seems we’re in opposite mind-sets. What might be a comfortable way forward for us to discover if there is any agreement at all we can start from?”

Enter without bias: With limiting beliefs or hidden agendas, there’s no way to find commonality. Replace emotions and blame with a new bias, just for this conversation: the ‘bias’ of collaboration.

  • “I’m willing to find common ground and put aside my normal reactions for this hour but it will be a challenge since I’m so angry. Do you want to share your difficulty in this area, or are you ok with it and can help me? How do we move forward without bias?”

Get into Observer: In case you have difficulty overcoming your biases and filters, here’s a physiological ‘How-To’ that comes straight from NLP: in your mind’s eye, see yourself up on the ceiling, looking down on yourself and your CP. It will virtually remove you from the fray, and offer an unbiased view of your interaction – one step removed as it were. One way to do this is to walk around during the conversation, or sit way, way back in a chair. Sitting forward keeps you in your biases. (Chapter 6 in What? teaches how to do this.)

Notice body language/words: Your CP is speaking/listening from beliefs, values, history, feelings, exhibited in their body language and eye contact. From your ceiling perch, notice how their physical stance matches their words, the level of passion, feelings, and emotion. Now look down and notice how you look and sound in relation to your CP. Just notice. Read Carol Goman’s excellent book on the subject.

Notice triggers: The words emphasized by your CP hold their beliefs and biases. They usually appear at the very beginning or end of a sentence. You may also hear absolutes: Always, Never; lots of You’s may be the vocabulary of blame. Silence, folded arms, a stick-straight torso may show distrust. Just notice where/when it happens and don’t take it personally – it’s not personal. Don’t forget to notice your own triggers, or blame/victim words of your own. If their words trigger you into your own subjective viewpoints, get yourself back into Observer; you’ll have choice from the ceiling. But just in case:

  • “I’m going to try very hard to speak/listen without my historic biases. If you find me getting heated, or feel blame, I apologize as that’s not my intent. If this should happen, please tell me you’re not feeling heard and I’ll do my best to work from a place of compassion and empathy.”

Summarize regularly: Because the odds are bad that you’ll actually hear what your CP means to convey, it’s necessary to summarize what you hear after every exchange:

  • “Sounds to me like you said, “XX”. Is that correct? What would you like me to understand that I didn’t understand or that I misheard?”

‘I’ statements: Stay away from ‘You’ if possible. Try to work from the understanding that you’re standing in different shoes and there is no way either of you can see the other’s landscape.

  • “When I hear you say X it sounds to me like you are telling me that YY. Is that true?”
  • “When I hear you mention Y, I feel like Z and it makes me want to get up from the table as I feel you really aren’t willing to hear me. How can we handle this so we can move forward together?”

Get buy-in each step of the way: Keep checking in, even if it seems obvious that you’re on the same page. It’s really easy to mistranslate what’s been said when the listening filters are different.

  • “Seems to me like we’re on the same page here. I think we’re both saying X. Is that true? What am I missing?”
  • “What should I add to my thinking that I’m avoiding or not understanding the same way you are? Is there a way you want me to experience what it looks like from your shoes that I don’t currently know how to experience? Can you help me understand?”

Check your gut: Notice when/if your stomach gets tight, or your throat hurts. These are sure signs that your beliefs are being stepped on. If that happens, make sure you get back up to the ceiling, and then tell your CP:

  • “I’m experience some annoyance/anger/fear/blame. That means something we’re discussing is going against one of my beliefs or values. Can we stop a moment and check in with each other so we don’t go off the rails?”

Get agreement on the topics in the conversation: One step at a time; make sure you both agree to each item, and skip the ones (for now) where there’s no agreement. Put them in a Parking Lot for your next conversation.

Get agreement on action items: Simple steps for forward actions should become obvious; make sure you both work on action items together.

Get a time on the calendar for the next meeting: Make sure you discuss who else needs to be brought into the conversation, end up with goals you can all agree on and walk away with an accurate understanding of what’s been said and what’s expected.

Until or unless we all hold the belief that none of us matter if some of us don’t; until or unless we’re all willing to take the responsibility of each needless death or killing; until or unless we’re each willing to put aside our very real grievances to seek a higher good, we’ll never heal. It’s not easy. But by learning how to hear each other with compassion and empathy, our conversations can begin. We must be willing to start sharing our Truth and our hearts. It’s the only real start we can make.

___________

Sharon Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharondrewmorgen.com She can be reached at sharondrew@sharondrewmorgen.com.

February 7th, 2022

Posted In: Listening, Sales

Listening to your customerI got to the gym yesterday only to find that my regular treadmill had been replaced by a new-fangled computer machine. I asked the young woman next to me how to start the damn thing as it wasn’t obvious. Here was the conversation:

SDM: Where’s the start button on this thing?
Woman: Over there. You’ll want to start on 2.3 miles and…
SDM: Thanks for showing me. I’m good now. Thanks.
Woman: You’re starting too high! Plus, you’ll want to put it at an incline of 1% to start, then …
SDM: No. Really. I’m good.
Woman: I’m telling you the right way to do this! I’m a professional trainer! I know what I’m talking about!
SDM: I’m sure you do. But I’m good. Thanks.
Woman: What’s your problem, lady??? You asked me for my advice! I’m just responding to your question! I’M A PROFESSIONAL!

That woman converted my simple request into a request for her expertise and she couldn’t hear my attempt to disengage from the conversation – three times! But we all do this sort of thing. And it’s our brain’s fault.

BIASES

Far too often, we interpret what someone says with the filters of what we’re listening for and end up limiting the scope of what’s possible. We actually inadvertently restrict our listening in most conversations as our unconscious biases filter out what doesn’t match. Let me introduce you to some of the more common ones out of the hundreds of recognized biases:

Confirmation bias: we listen to get personal validation, often using leading questions, to confirm to ourselves that we’re right; we seek out people and ideas to confirm our own views and maintain our status quo, and unwittingly mistranslate what’s been said according to our beliefs.

Expectation bias: we decide what we want to take away from a conversation prior to entering, causing us to only notice the bits that match and disregarding the rest; we mishear and misinterpret what’s said to conform to our goals.

Status quo bias: we listen to confirm that we’re fine the way we are and reject any information that proves us wrong.

Attention bias: we unconsciously ignore what we don’t want to hear – and often don’t even hear, or acknowledge, something has been said.

Information bias: we only gather the information we’ve deemed ‘important’ to push our own agendas or prove a point. When used for data analysis, we often collect information according to expectation bias and selection bias. (This biases scientific and social research, and data analysis.)

And of course, we all have a Bias Blind Spot: we naturally believe we’re not biased! And anyone that doesn’t believe we’re Right is Wrong.

OUR BRAINS BIAS AUTONOMOUSLY

When researching my book on how to close the gap between what’s said and what’s heard, I discovered that our brains only allow us to understand a fraction of what others mean to convey (Note: the fraction depends on familiarity, triggers, history, beliefs, etc.).

Here’s what happens: Sound enters our ears as puffs of air (literally!) that get turned into signals that then seek out similar-enough circuits that will translate the incoming signals as per the content already there (i.e. subjective, biased, restricted to what we already know).

The bad news is that where the incoming signals don’t match the old circuits, our brains discard what doesn’t match – and doesn’t tell us what it has discarded! And we’re left ‘hearing’ what our brains tell us – some fraction of what was said!  So the woman in the opening story actually heard me ask her for advice.

I believe our success is regulated by our listening biases and our ability – or not – to recognize when/if our biases are getting in the way (I wrote a chapter in What? that offers a skill set on how to do this). Certainly our creativity and opportunities, our choices of jobs, mates, friends, etc. are restricted. The natural biasing we do is compounded by the tricks our brains play with memory and habit, making the probability of factual interpretation pretty slim.

If we can avoid the trap of assuming what we think has been said is accurate, and assume that some portion of what we think we heard might contain some bias, we could take more responsibility for our conversations.

  • At the end of each conversation, we’d check in with our Communication Partner and get accuracy agreement.
  • Whenever we hear something that sounds like an agreement or a plan, we’d stop the conversation to check that what we think we heard is accurate.
  • At the end of meetings, we’d check in that our takeaway plans and their outcomes are agreeable.
  • When we hear something ‘different’ we won’t assume the other person wrong, but consider the possibility that we are the ones who heard it wrong.

Knowing the difference between what we think others are saying vs what they actually mean to convey takes on great importance in meetings, coaching calls, negotiations, doctors, and information collection for decision analysts.

Let’s get rid of our egos. Let’s put our need to collaborate, pursue win/win communication, and authentic Servant Leadership into all our communication. Otherwise, we’re merely finding situations that maintain our status quo. And we lose the opportunity to be better, stronger, kinder, and more creative.

________

Sharon-Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon-Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharon-drew.com She can be reached at sharondrew@sharondrewmorgen.com.    

October 25th, 2021

Posted In: Listening, News

kindness-clipart-famille-32

Recently people have been discussing ‘kindness’ as a business strategy. I’m so pleased.

Kindness – not a word historically associated with corporations, those bastions of male verve – is now being equated with the bottom line. How times have changed. In the 90s when I gave a keynote titled ‘Sales as a Spiritual Practice’ I would get asked: “Yes, but how would we make money?”

Imagine embracing the desire to be helpful and considerate, compassionate and generous as part of accepted business practice. We all know what happens when it’s ignored. We know how workplace issues grind people down, and how infrequently those below the top tier get asked their opinions. We know we lose more good employees to feelings of disrespect than to pay issues. We know that 70% of buying decisions are made by women.

And yet we continue assuming the bottom line is about minimizing costs and maximizing profit and putting rules before people.

HOW KINDNESS CAN EFFECT OUR BOTTOM LINE

The costs of degrading and ignoring employees and making customers conform to our money-saving practices, the cost of treating customers merely as numbers that get crunched, cost us high turnover, a paucity of fresh ideas and new leaders, a loss of customers and reputation, a loss of revenue, and the need to hire more supervisory managers and do more ‘reputation management’ to handle the fallout.

I intimately know a company with a reputation for treating employees so punitively that only naïve out-of-towners apply for the many available jobs. Without kindness, everything suffers, and in this day and age, clients, customers, staff, have vehicles for their complaints.

Research has shown kindness actually increases our bottom line:

  • When employees are asked their opinions, treated respectfully, given jobs that enable them to exhibit excellence regardless of their pay scale, they are more creative, responsible, and loyal. They adopt leadership roles, put in longer hours, and have fewer sick days.
  • When we treat our clients kindly we keep them longer, hear about problems (rather than lose them to competitors), are offered new ideas to monetize, and have brand ambassadors to offer free marketing to connections who may become clients.
  • When we value people we make more money and have less turnover.

Here are a few of my personal experiences of monetizing kindness:

1. Kindness with customers:

a. When first moving to Portland, I couldn’t locate my correct bus stop. I called the Transit help line and a person answered! And he stayed on the line until I got to my destination! I also had an issue with the local gas company causing very minor damage to my countertop. They called, apologized, and immediately sent me a check for $500 for recompense (It cost $100 to fix.).

Takeaway: the random acts of kindness I found throughout Portland have led me to move there.

b. After not receiving my NYTimes for four Sundays, I made two angry calls. The first woman said I would need to speak with a supervisor on Monday; the second woman not only called my local delivery folks, she called back to tell me when the paper would be delivered, called again to make sure I got it, and then left me her cell number in case the problem occurred again.

Takeaway: I won’t cancel my subscription.

2. Kindness with employees:

a. In the 80s I started up a tech support company in London with 48 tech folks and about a dozen management staff. It was my delight to create an infostructure that respected, and was kind to, my employees. For starters, I gave each of my managers $2000 annually to take a paid week off to attend any course they wanted (photography, cooking) to feel renewed. I also didn’t give them specific vacation days: I said: “You’re an adult. You’re tired? Take time off, so long as you cover your responsibilities and give the rest of us a heads up.” What happened was lovely: I actually had to fight with them to take time off! I also required my managers to take off one day a month to do volunteer work. And at least four times a year I went to the field tech’s job sites (and they were not my direct reports), took them to lunch, and picked their brains on ways we could do better for them and for our clients. Their ideas were terrific. And monthly, I met with them all for a game of darts (which I always lost) in a local pub. I ran into competitors at conferences who said they tried to hire my folks away yet couldn’t pry them from my grip. “What are you doing to those folks?” I was just respecting them.

Takeaway: there was no turnover in 4 years; the tech folks called us from their sites whenever they heard rumors of new business and I was in place by the time the vendor delivered the product. And I had very little turnover, creating a very stable and respected workforce.

b. I hired a full time ‘make nice’ guy whose job it was to visit staff and clients on site to make sure the relationships and programming worked efficiently, nipping problems in the bud. With no fires to fight I had nothing to do but grow my company.

Takeaway: revenue doubled annually; I had a 42% net profit – in an environment with no computers, no websites, no email.

THE HOW OF KINDNESS: LISTENING SKILLS ENHANCE RELATIONSHIPS

I believe the process of listening is one of the skills that enable us to be kind. Not only do we need to set up client Listening Conferences and staff Listening Hours, we must hear what’s being said between the lines using a ‘kindness ear’. My new book What? Did you really say what I think I heard? explains whatever we listen for is one of the determinants of what we hear.

Our biases, as I learned while researching the book, determine what our brains tell us was said, actually deleting anything outside of our own belief/value/need system. So rather than merely listen for problems, we must listen for the patterns in the problems: Lots of turnover? Complaints about small stuff? We’re ignoring something we don’t want to handle.

Bottom line decreasing due to competition? Maybe we’re ignoring what’s really going on and just blaming competitors when we need an all-hands-on-deck brainstorming session. Are we hearing that clients aren’t happy or want additions to our solution? Maybe our solution isn’t robust enough and we need to get a group of clients in to talk to them and find out.

Through the years, with clients and staff, coaches and colleagues, I have found the biggest obstacle to authentic communication is how imperfectly we hear others. Far too often we enter conversations with biases, assumptions, triggers, and filters, all based on our own intent and beliefs, and miss what’s being conveyed that falls outside the range of expectation. Imagine if we approach our conversations with the bias of kindness:

  • An employee is perpetually late with work assignments: is there something going on in the department, with other employees, with her work load, that is causing the problem? What could we do to make it easier for her?
  • Customer service folks must recognize patterns in complaints and become leaders in resolving problems rather than maintaining the status quo. I recently heard a rep say: “I’ve had lots of complaints about this. But there are no plans to fix it.”

So many folks want to be leaders. Kindness and caring for employees and clients is a good way to start.

THE HEART OF KINDNESS

As individuals we all think we’re kind. Yet in our business lives, sometimes we put rules, expectations, and the bottom line before we put kindness forgetting that happy employees make profitable companies. We’re often kind to clients to keep/get their business, kind to employees over holidays. And the rest of the time, we fear that being kind – supporting real people with real lives and real problems – will diminish our bottom line.

Let me say that being kind – giving employees maternity/paternity enough time off, extending small loans with no interest, designing good working conditions and job titles that are creative and exciting, asking employees regularly what type of training programs they’d benefit from – always brings in more money.

Not to mention when employees are treated kindly they

  • treat our clients kindly, giving us a differentiator over competitors who don’t;
  • listen, commiserate, have compassion, and seek creative ways to help them;
  • are willing to take criticism from clients as part of their Servant Leadership, and to learn from;
  • put people/clients over rules and make sure each conversation is a win-win.

In other words, kindness will increase sales.

Let’s speak about this. I believe it’s a necessary conversation. Here’s the question: How can we monetize kindness with staff and clients? It’s possible to make money AND be kind.

________________

Sharon Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharondrewmorgen.com She can be reached at sharondrew@sharondrewmorgen.com.

June 28th, 2021

Posted In: Listening

Tags:

DiversityDiversity is vital, yet often difficult to attain due to barriers of communication and biases, making assimilation complicated. We know that by diversifying our companies, our schools, our neighborhoods we’re capable of creating all that’s possible; without diversity we limit who gets heard, who gets to lead, what knowledge we deem important, what we teach our children, what creativity looks like. Indeed, misrepresenting and under representing categories of people cost an unimaginable price in money, possibilities, and life. And yet our unconscious biases seem to restrict our choices.

People much smarter than I have evaluated the high cost of the lack of diversity and offered behavioral approaches to change. But I’d like to offer a modest way to begin the process of overriding our biases: we can shift how we listen.

BIASES ARE SILENT, STEALTHY EXECUTIONERS

While researching my new book (What? Did you really say what I think I heard?) I learned that the listening process involves 1. our ears collecting and funneling the sounds of words spoken, then 2. our brain (filtering meaning subjectively through our own unique, cultural, and historic beliefs, values, rules, etc.) interprets meaning from the sounds. In other words, every one of us hears, interprets, understands, and biases an incoming message uniquely, through our personal subjective filters, regardless of the accuracy. The problem is compounded when our brain filters what’s been said, it forgets to tell us what it omitted from a Speaker’s meaning, causing us to believe that we’ve heard accurately. Our biases and assumptions potentially lead us to misinterpretations, or worse. And we sometimes aren’t even aware it’s happening.

The way our filters work, the job of our biases and assumptions is to notice ‘differences’. As a result, we may unconsciously, and quite quickly, deem a person ‘unsafe’ (judged against our status quo), causing automatic prejudice outside conscious awareness. I heard Malcom Gladwell, the noted author of Blink say in an interview that when tested for unconscious racial bias, his results revealed something like a 53% bias against African-Americans – and he’s half black. And because these historic prejudices become part of our automatic thought process, we end up living and thinking in bubbles of our own making. The ideas, the capability, the innovation that gets lost is unimaginable.

At a dinner party once a man at my table discussed what I knew to be a naïve idea in my area of expertise. I ‘kindly’ explained to him the error of his ways. He merely smiled and ignored me, while everyone else at the table seemed to be annoyed. I was confused. After all, I was ‘right’! Afterwards I learned that I had been admonishing a Nobel Laureate (in a different field than mine). Had I known that, I might have listened to his ideas as merely different or even interesting. Ditto if he knew I was a noted expert on the topic. Maybe together we could have changed the world in a unique and wonderful way. Instead, we listened to the other with biased, judging, ego-filled ears. What would we each have needed to believe differently to be able to hear each other without restriction?

On another occasion my biases potentially kept the world from glorious music. Visiting an ill friend at a nursing home recently I chatted with the orderly on staff. Whatever he heard me say motivated him to ask me to mentor him. I’m embarrassed to admit I declined. Thankfully he persisted. I went to his place for a lovely dinner, serenaded by a CD of his wonderous compositions! I coached him going forward, to find funding to make his music available to the public. But I almost missed that opportunity because I immediately judged him negatively.

LISTEN WITHOUT BIAS

A bit of the problem in judging others as ‘different’ lies with how we interpret what we hear. We can take steps to recognize when we are judging, biasing, or assuming, and then supersede our brain’s natural tendencies and listen neutrally:

  • Enter conversations with a bias of listening for all that’s possible.
  • Notice when we begin hearing differences or an internal judgment, and return to concentrating on what’s really being meant.
  • When our internal voice begins judging, reducing, disparaging, or condemning, pose the question to your internal self: What would I hear if I only heard what this person wants to share with me?

If we can at least aspire to hearing what others have to share, we can be further along the path of diversity and avoiding limitations. It’s not easy, as our brains automatically delete and misrepresent the intended meaning of what was said when the message goes against our comfort zone. The problem gets compounded when our brain doesn’t let us know what it omited during its translation process, leaving us to believe what we think we hear was what was said; our interpretations are often inaccurate, regardless of how hard we try to hear accurately. It’s neurological, and not our fault, but this process unfortunately puts us out of choice.

I’ve actually developed tools for those who wish to have choice to listen neutrally – without bias, assumptions, or triggers, and how to do Dissociative Listening that supersedes our habituated listening filters. First read What? Did you really say what I think I heard?. Then go to the Learning Tools on www.didihearyou.com and get the Assessment Tool to identify your biases and the Study Guide to learn how to listen without filters. Or contact me, and we can discuss ways your team can gain new skills for meetings, implementations, sales, HR, or diversity training. It’s time, folks. We need to hear the uniqueness of everyone.

____________

Sharon Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharondrewmorgen.com She can be reached at sharondrew@sharondrewmorgen.com.

May 3rd, 2021

Posted In: Listening

customer-1

Recently I listened while a coaching client pitched his solution precisely when he could have facilitated his prospect through the contingent issues she had to handle before she could buy anything.

SDM: Why did you pitch when you pitched?

CL: It gave me control over the conversation, and gave her the data she needed to understand why she should buy.

SDM: So what sort of control did you achieve?

CL: Now she knows how our solution will meet her needs.

SDM: Do you know if she heard you? Did your pitch convince her to buy from you? How do you know she knows she needs your solution? Has she assembled the appropriate folks to begin discussing problems or a need for change? Have they already tried a workaround that proved impractical and now must consider making a purchase? Have they resolved any implementation/user issues that a new solution would cause? Have they reached consensus?

You’re assuming a need before the buyer gets her ducks in a row: she can’t understand her needs until she’s handled her contingent change issues;  she can’t hear about possible solutions – your pitch – until she knows what to listen for.

Just because she fits your buyer profile doesn’t mean she’s a prospect. A prospect is someone who will buy, not someone who should buy. You spend too much time chasing folks who fit a profile but will never buy; you can’t recognize a real buyer because you’re only listening for ‘need’. And that stops you from finding those who will become buyers but may have not completed their buying decision process.

This prospect can’t do anything with your information – unless you got lucky, and found one of the few (5%) who have completed their groundwork at the moment you connect with them. Making a purchase is the very last thing people do once they realize they have a problem they can’t resolve and have gotten stakeholder buy in to make a purchase.

CL: I know what they need.

SDM: That’s not possible. She doesn’t know what she needs yet; she can’t until the full stakeholder team is on board and fully discusses all the angles of the problem. You don’t know her buyer readiness or if she’s representing everyone else involved or where/if the team is stuck somewhere along the Buying Decision Path. You don’t live with them; only they can amalgamate all of the voices, givens, change issues, or future considerations and come up with the full fact pattern of a ‘need.’ People merely want to resolve a problem, not make a purchase.

CL: But our solution is a perfect match for her needs.

SDM: Your solution might seem like that to you, but in fact it’s not yet clear what it seems like for her! Especially since not all the stakeholders are involved yet. She doesn’t even know the full fact pattern yet, not to mention she hasn’t gotten agreement from the Buying Decision Team. She’s got a lot of work to do before she’s ready.

Instead of first focusing on selling, start as an unbiased coach and lead her through the decision issues she’d have to handle before being ready to purchase anything. Put on a ‘change management’ hat before your ‘seller’ hat, and begin by facilitating her route through consensus and change. Then you’ll be there at the right time with real prospects and never waste time on those who can’t buy. You could even speed up the decision path and find those who would have bought later once they had their ducks in a row. I’m not telling you not to sell, but to facilitate the buying first. They are two different things and you need to do both.

CL: I have no idea where she is along her Decision Path. Isn’t that just price, vendor or solution choice?

SDM: Solution choice is the last thing she’ll do. She must first assemble everyone to design a solution that fits everyone’s needs and avoids major disruption. Folks would much rather maintain their status quo if the price of change is too high – and you can help her manage her change efficiently so she’s ready to buy.

She has to do this stuff anyway, so instead of waiting while she does it, you might as well facilitate her through, and be part of, her discovery process.

Giving her data too early doesn’t help: no matter how good or relevant your data is it’s useless until all stakeholders are on board, they’ve carefully determined they can’t fix their problem without some outside help, and they know how to bring in something new without causing major disruption. Until then, they win’t even accurately hear your solution details because they won’t consider themselves buyers.

This is the length of the sales cycle. Be involved early as a Buying Facilitator and have real control. Or keep closing the same 5% that show up as the low hanging fruit.

WHAT CONTROL DO YOU HAVE?

Focusing on understanding, and biasing material toward ‘needs’ is specious: we’re outsiders and can never understand the unique composition of anyone else’s culture that has created, and maintains, what you consider the ‘need’ and they most likely consider their status quo because they’ve lived with the problem for so long. Even if it looks like a ‘need’ to us, it might be business as usual to them and we certainly have no control over that.

As sellers or influencers, here’s what we’ve got control over: pitch, solution data, content, questions, listening biases, assumptions.

Here’s what we can’t control: The prospect’s internal ill-defined decision-making process; the assembly of the people, problems, vendor issues, interdepartmental politics, relationships, balance sheets, corporate/team rules; their history; what criteria a solution must meet; consensus and change issues.

Until buyers make sense of this they can’t responsibly buy. No matter how good our content, presentation, pitch, or marketing is, it will only be heard by those ready for it and then you’re playing a numbers game. By trying to control the elements YOU think should be involved, or offering information/content where YOU believe it’s needed, or even thinking you can serve them and offering data to prove you can help, you’re restricting successful outcomes to your bias of what you want to achieve and will sell to only those who match your restricted criteria.

You can only ever have an outsider’s superficial understanding. Folks who need your solution but haven’t completed their change work will be turned off, not hear you, not understand how you can help, regardless of whether they need you or not. Even offering a price reduction will only attract those who have done their Pre-Sales change work first. The cost of change is higher than your price reduction.

You have no control over others; mentioning your solution details doesn’t give you control over the Buying Decision Path; trying to provide value is meaningless because you gave no way of knowing what they might consider value.

You can, however, have real control by first facilitating prospects who are considering change in the area your solution serves, down their Decision Path to manage change and select a solution that includes you as the natural provider – or eliminate them quickly if it becomes obvious they can’t ever buy.

So your choices are to either wait for those who’ve completed their Decision Path to show up, call/chase enough people to find those who are ready, or become a Buying Facilitator and help the real buyers through their path quickly and shorten the sales cycle.

Use your need for control to facilitate them in discovering their own best solution, not manipulate them into using yours. Where they are the same, you’ll make an easy sale.

____________

Sharon Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharondrewmorgen.com She can be reached at sharondrew@sharondrewmorgen.com.    

November 23rd, 2020

Posted In: Communication, Listening

By any standards, I’m considered successful. A NYTimes bestselling author of 9 books, an inventor and thought leader, I’ve trained a very large number of people globally in a change facilitation model I invented for sales (Buying Facilitation®), started up a successful tech company in the 1980s and a non-profit that helped thousands of people walk again, and had my picture on the cover of magazines. I wrote a landmark book on hearing others without bias, and developed a revolutionary training model that enables learners to make permanent brain change.

But unless I’m referred, unless people have followed my work and know me, I’m patronized, condescended to, ignored, and dismissed in most settings. Why? Two reasons: A bit because my ideas challenge the norm and folks don’t fully understand them, and because  I have Asperger’s, and I relate and respond differently.

I’m told I’m intense, challenging, in your face. And I bet that’s all true, although I can’t tell because my way of relating seems normal to me. And then, maybe because I don’t conform to the norm, or because I’m a woman, people feel they have the right to disrespect me.

As a result, my important ideas about facilitating others through their own congruent change and decision-making – so necessary in healthcare, leadership, sales, coaching – get ignored, misinterpreted, stolen, or ridiculed. And it’s a shame, as these concepts are not only revolutionary, but important and would serve a vast number of people.

Often, the people who unwittingly disrespect or ignore me are the same people who fervently believe in treating others with respect and having a fair world. How do these folks forget their values when they actually come face to face with someone like me who is merely ‘different’? Where do their values go?

WE ALL SEEK TO BE KIND

In our workplaces, our social lives, the daily lives of our children, our schools, our communities, it’s more urgent than ever that we communicate/serve others with kindness and equanimity, that we become intentional. But getting it right is often like walking an obstacle course. We mean well, but sometimes we inadvertently get it wrong. We certainly don’t mean to.

Given our vantage point from the culture we identify with – with inbred norms and accepted behaviors – we sometimes unwittingly wound others from unfamiliar cultures because we don’t understand our differences.

Obviously we can’t stand in their shoes, try as we might. Sometimes we don’t have the knowledge to automatically behave correctly or recognize a misstep. Sometimes we unknowingly bias how we listen and wrongly interpret what they’ve said according to our subjective beliefs. And sometimes we don’t know for certain the correct action or communication approach.

I believe that if we operate from the universal values we all hold as human values, we will be more inclusive, less hurtful, be far more creative, and serve others. It’s time we learn to do the right thing.

Kindness. While our intent is usually to be kind, sometimes we unwittingly harm. How can we determine if our action will be experienced as hurtful or kind? For openers, we could stop making assumptions and begin dialogues by asking our communication partners for guidance on best communication styles, or ask to be told when/if we misstep.

Personally, I hear what’s said differently than neurotypicals, and respond accordingly – which often confuses others. When I see a quizzical look on someone’s face I immediately ask them what they heard me say. I wish I had the ability to avoid the misstep, especially when people walk away rather than discuss it with me to find a common language and acceptance.

To mitigate this problem I’ve learned to introduce myself thus: “I have Asperger’s, and sometimes my responses are too direct and can cause hurt. Please accept my apologies in advance. And please let me know if I’ve confused or annoyed you so I can make it right. I have no intention to harm you. Help me make it right so we can be connected.”

This usually works, and the incidents of miscommunication have drastically reduced. I understand that few people intend to be unkind, and don’t realize it when they are. But it begs the question: How can we all just show up as kind people and accept differences as merely interesting instead of challenging?

Willingness to hear diverse ideas. We often assume our communication approach, our beliefs, the words we choose, our norms, are ‘the right ones’ and forget that these ideas are ‘right’ only for us. What would you need to believe differently to willingly listen to ideas that are diverse?

This is a big one for me. As an original thinker I regularly run into people eager to dismiss me, unwilling to consider my ideas worthwhile rather than be curious enough to consider them. Recently, at a think tank filled with lots of other smart people, I met a neuroscientist doing research in an area my original ideas could enhance and where I know the field is stuck. When I offered one of my new ideas, he called me a liar, saying my ideas were impossible (after I’ve successfully trained it to thousands of people and written books on it).

When our idiosyncratic beliefs keep us from expanding our own knowledge base, we are not only harming ourselves but those who could benefit. Not to mention the world is restricted by the biases of those with the loudest voices and most acclaim along the lines of conventional thinking.

Curiosity. Our curiosity is biased by what we already know. It’s not even possible to be curious about something we know nothing, and therefore we restrict our sense of wonder. The best we can do is have our ears attuned to noticing when we hear something ‘new’ or ‘different’ or ‘odd’ and ask questions about it. The worse we can do is what too often happens: turn the other person off or put them down, preferring to be ‘safe’ with what we know.

It’s been quite ‘curious’ to me that when I tell others I’ve invented a new form of question (Facilitative Questions), a new form of training, or coded the physiology of change, I get disparaging looks, eye rolls, a derisive comment, and no curiosity. Seriously? Just imagine if I’m telling the truth! Consider the years folks like Da Vince, or Van Gogh, or Tesla had to struggle to get their new ideas accepted. All those wasted years we could have been learning from them while they were alive. What do you need to believe differently to be curious instead of disparaging?

Willingness to learn and change. This goes with curiosity. It’s about ego, about being smarterbetterrighter. One of the issues here is that our thinking follows the 1,000 trillion synapses in our brains that carry our existing behaviors and ideas. When confronted with something unusual, our brains automatically recruit existent synapses that don’t even know how to hear anything different and they automatically resist. But it’s possible to develop new pathways with new ideas. We just need to recognize when we don’t know something so we can have an eagerness to learn. How would you know when a new idea might be worth learning about?

Willingness to be wrong and apologize. This is a hard one. So many people need to be right. The only thing they get from that is staying in place, finding friends just like them, and restricting anything new that might cause disruption. We need to be humble. And yet we staunchly defend our ‘rightness’ rather than be wrong. This serves no one. What happens when you feel the need to defend yourself and be right? Are there any other choices available to you – like, being willing to be wrong?

Humility. What a concept. As an Aspie, I have no choice but to be humble. As soon as I see a quizzical look, or an annoyed face, I assume I’ve done something wrong. It’s about my brain, and I hate harming anyone, but I’ve primed myself to notice so I can take responsibility.

Unfortunately, the people who need to be right, better-than, and smarter-than assume I have an agenda, or I ‘have no humility’ or ‘who do you think you are anyway’ syndrome. Feeling superior feeds their ego I suppose so they can continue telling themselves they’re wonderful. Unfortunately, this restricts their own lives and potentially harms others. Who would you be if you lived each moment with humility?

Authenticity. So who are you? No, really. Are you willing to show up as you are? To get it wrong sometimes? To stand up for yourself? To be honest and vulnerable? As an Aspie, I live this way because frankly, I have no choice. But maybe you shouldn’t either. Maybe we all should show up as ourselves, with no pretention, no shield. What would you need to believe differently to be willing to really show up?

Equality. One of the things I’ve learned as a Buddhist and practicing Quaker is that we’re all the same, but responsible for different things. We all want health, happiness, respect, love, friends, a roof over our heads, safety, success for our children, enough money to live comfortably and eat, good work and a little bit of fun every now and again.

I used to date a FedEx driver. I earned in a day what he earned in a year. Our professions, life experiences, education, cultures, certainly didn’t match. But he was a brilliant woodcrafter, had the kindest heart I’ve ever experienced, and a knowledge of music that was encyclopedic. I learned a lot from him. We were equal. Humans, each doing the best we can. What would each of us need to believe differently to see worth and value in all others?

Imagine if each of us show up in each interaction authentically. No need to compete, or exhibit better-ness. No need to be right or smart. No need to be richer or ‘more’. Just people working, communicating, learning, growing, loving, creating together. I offer these givens:

* Connect not compete * Questions not answers * Listening not talking * Responsibility not blame * Yes not no * Understanding not indifference * Respect not derision * Compassion not malice * Acceptance not dismissal * Possibility not risk

What would you need to know or believe differently to be willing to show up authentically, with each communication partner a potential friend, leader, or role model, and each communication an opportunity to make the world a better place? To recognize everyone as having value, not as Other. It’s time to begin. Now. The world, our lives, depend on it.

____________

Sharon Drew Morgen is a breakthrough innovator and original thinker, having developed new paradigms in sales (inventor Buying Facilitation®, listening/communication (What? Did you really say what I think I heard?), change management (The How of Change™), coaching, and leadership. She is the author of several books, including the NYTimes Business Bestseller Selling with Integrity and Dirty Little Secrets: why buyers can’t buy and sellers can’t sell). Sharon Drew coaches and consults with companies seeking out of the box remedies for congruent, servant-leader-based change in leadership, healthcare, and sales. Her award-winning blog carries original articles with new thinking, weekly. www.sharondrewmorgen.com She can be reached at sharondrew@sharondrewmorgen.com.

November 16th, 2020

Posted In: Listening, News

« Previous PageNext Page »